Amazon Error: 100146 Error 100146: You need approval to list this brand

The "Error 100146: You need approval to list this brand" indicates that Amazon requires sellers to obtain authorization before listing products under certain brands. This restriction is part of Amazon's efforts to prevent counterfeit products and ensure that only authorized sellers can list products under specific brands. Without this approval, the listing cannot be processed or published.

Common Causes:

1. Brand Restrictions: Amazon imposes restrictions on certain brands to prevent counterfeit and unauthorized sales.
2. Lack of Brand Approval: The seller has not obtained the necessary approval to list products under the specified brand.
3. Incomplete Documentation: Failure to provide the required documentation to Amazon for brand approval.
4. Typographical Errors: Mistakes in the entry of the brand name or associated information.
5. Bulk Upload Errors: Errors in bulk upload files where brand approval is not properly indicated.

To resolve the "Error 100146: You need approval to list this brand" on Amazon, follow these steps:

1. Understand Amazon’s Brand Approval Process:
   • Familiarize yourself with Amazon’s guidelines and requirements for obtaining brand approval. Understand the documentation and steps involved in the approval process.
   • Ensure you know the specific restrictions and requirements for the brand you wish to list.
2. Gather Required Documentation:
   • Collect the necessary documentation to prove that you are authorized to sell products under the specified brand. This may include:
     • Purchase invoices from reputable suppliers or manufacturers.
     • Authorization letters from the brand owner.
     • Certificates of authenticity or other relevant documents.
   • Ensure all documents are clear, legible, and up-to-date.
3. Apply for Brand Approval:
   • Log in to your Amazon seller account and navigate to the section for applying for brand approval. This can usually be found in the Seller Central under "Catalog" or "Inventory."
   • Submit the required documentation and any additional information requested by Amazon.
   • Follow the prompts and guidelines provided by Amazon to complete the application process.
4. Review and Correct Listings:
   • Ensure that your listings comply with Amazon’s brand approval requirements. Correct any errors or omissions in the brand information.
   • Double-check that the brand name is spelled correctly and matches the documentation provided.
5. Update Bulk Upload Files:
   • If using bulk upload tools, review your CSV or Excel files to ensure all brand fields are properly specified and contain valid data.
   • Use Amazon’s bulk upload templates and validation tools to check for errors before submission.
6. Manual Entry Checks:
   • For individual product listings, manually enter the brand information accurately. Double-check for any typographical errors or incorrect entries.
   • Ensure that the brand details are correctly formatted and recognized by Amazon.
7. Save and Verify Changes:
   • After making the necessary adjustments, save the changes to the listing. Ensure that the new settings are reflected correctly in your Amazon seller dashboard.
   • Verify that the error has been resolved and that the listing is active with the correct brand approval details.
8. Clear Browser Cache and Cookies:
   • Clear your browser’s cache and cookies to ensure you are viewing the most recent version of your listing.
   • Try using an incognito or private browsing mode to rule out browser-specific problems.
9. Contact Amazon Support:
   • If you’ve tried all the above steps and still encounter issues, contact Amazon support for assistance. Provide detailed information about the error and the steps you’ve taken to resolve it.
   • Engage with Amazon seller forums and communities to seek advice from other sellers who might have faced similar issues.