Amazon Error: 18027 Error 18027: We Believe the Main Image Has Text, a Logo, Graphic, or Watermark Which Is Not Permitted for This Product Type

The "Error 18027: We believe the main image has text, a logo, graphic, or watermark which is not permitted for this product type" occurs when Amazon detects that the main image for a product listing contains elements that are not allowed, such as text, logos, graphics, or watermarks.
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Error 18027: We Believe the Main Image Has Text, a Logo, Graphic, or Watermark Which Is Not Permitted for This Product Type

Error Description

The "Error 18027: We believe the main image has text, a logo, graphic, or watermark which is not permitted for this product type" indicates that the main image associated with a product listing violates Amazon's image guidelines. Amazon requires that the main image of a product be clear, professional, and free from any text, logos, graphics, or watermarks to ensure a consistent and high-quality shopping experience for customers.

Common Causes:

  1. Text on Images: The main image contains promotional text, slogans, or other written content.
  2. Logos and Graphics: The image includes company logos, branding, or additional graphics that are not part of the product.
  3. Watermarks: The image has watermarks that may have been added for copyright or branding purposes.
  4. Image Quality Issues: The image does not meet Amazon's standards for quality and clarity.

Error Solution

To resolve the "Error 18027: We believe the main image has text, a logo, graphic, or watermark which is not permitted for this product type" on Amazon, follow these steps:

  1. Review Amazon’s Image Guidelines:
    • Familiarize yourself with Amazon’s image guidelines. Understand the specific requirements for main product images to ensure compliance.
    • Key points include: the image must be clear and professional, show the product in its entirety, and be free of text, logos, graphics, or watermarks.
  2. Identify the Problematic Image:
    • Locate the product listing that triggered the error. Review the main image to identify any text, logos, graphics, or watermarks that are not allowed.
    • Compare the image against Amazon’s guidelines to determine which elements need to be removed.
  3. Edit the Main Image:
    • Use image editing software (such as Adobe Photoshop, GIMP, or online editors) to remove any text, logos, graphics, or watermarks from the main image.
    • Ensure that the image meets Amazon’s requirements: it should be high-resolution, on a pure white background (RGB 255,255,255), and show the product clearly and professionally.
  4. Replace the Main Image:
    • Log in to your Amazon Seller Central account and navigate to the problematic product listings.
    • Upload the edited main image that complies with Amazon’s guidelines. Ensure that the new image is set as the primary image for the listing.
  5. Verify Image Quality:
    • Double-check the new image to ensure it meets all of Amazon’s quality standards, including resolution, clarity, and proper background.
    • Use Amazon’s image validation tools if available to confirm compliance.
  6. Monitor the Listing:
    • After updating the image, monitor the listing to ensure the error is resolved and the new image is displaying correctly.
    • Check for any further notifications from Amazon regarding the image.
  7. Clear Browser Cache and Cookies:
    • Clear your browser’s cache and cookies to ensure you are viewing the most recent version of your listing.
    • Try using an incognito or private browsing mode to rule out browser-specific problems.
  8. Contact Amazon Support:
    • If you’ve tried all the above steps and still encounter issues, contact Amazon Seller Support for assistance. Provide detailed information about the error, the steps you have taken, and any relevant screenshots or examples.
    • Engage with Amazon seller forums and communities to seek advice from other sellers who might have faced similar issues.

Pro Tip

Advanced Strategies for Managing Product Images on Amazon:

  1. Implement Image Management Tools:
    • Use image management tools to automate and streamline the process of uploading and managing product images. These tools can help ensure that all images are reviewed for compliance before being uploaded.
    • Integrate these tools with your inventory management system to ensure seamless data synchronization and avoid image-related issues.
  2. Standardize Image Editing Procedures:
    • Develop standardized procedures for editing and verifying product images to ensure consistency and compliance across all listings. Use predefined templates and workflows for image management.
    • Regularly update these procedures to reflect any changes in Amazon’s requirements or your own data management practices.
  3. Use Professional Photography Services:
    • Consider using professional photography services to ensure that your product images meet Amazon’s high standards for quality and compliance. Professional photographers can provide high-resolution images that are free from disallowed elements.
    • Ensure that the photographers are aware of Amazon’s specific requirements and guidelines.
  4. Conduct Regular Image Audits:
    • Perform regular audits of your product images to ensure they are accurate, up-to-date, and compliant with Amazon’s guidelines. Use audit reports to track compliance and address any recurring issues.
    • Schedule periodic audits to identify and correct any issues with product images.
  5. Educate Your Team:
    • Train your team on best practices for managing product images and ensuring compliance with Amazon’s guidelines. Ensure they understand the importance of high-quality images and the specific requirements for main images.
    • Provide guidelines and checklists to help your team review and update product images effectively.
  6. Monitor Regulatory Changes:
    • Regularly review updates from Amazon and industry standards regarding product image management. Stay informed about any changes that might affect your listings.
    • Participate in industry forums and communities to learn from other sellers and share best practices.
  7. Optimize Bulk Editing Tools:
    • Use Amazon’s bulk editing tools to update product images for multiple listings simultaneously. Ensure that bulk updates are accurately configured and comply with platform guidelines.
    • Validate bulk editing files before uploading to minimize the risk of errors.
  8. Use Automation for Image Management:
    • Implement automation tools to manage image upload and verification processes. Automation reduces the risk of manual errors and ensures that images are consistently compliant.
    • Tools like Zapier or Integromat can integrate with your e-commerce systems to automate image management tasks.
  9. Utilize Competitor Analysis:
    • Analyze competitor listings to understand how they manage product images within the platform’s limits. Use this insight to refine your own strategy.
    • Identify successful patterns and adapt them to your products.
  10. Stay Proactive:
    • Establish a proactive approach to managing product images by regularly monitoring for any updates or changes in Amazon’s guidelines.
    • Ensure that your image management system is flexible and can quickly adapt to new regulations.

By following these strategies and maintaining a proactive approach to managing product images, sellers can minimize the risk of "Error 18027: We believe the main image has text, a logo, graphic, or watermark which is not permitted for this product type" on Amazon, ensuring accurate and compliant product listings. Proper management of product images not only helps in preventing errors but also enhances overall visibility, searchability, and sales performance on the platform.

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