Amazon Listing Errors: Error 18147: Customer Product Reviews Policy Violation

Error Description

The "Error 18147: Customer Product Reviews Policy Violation" indicates that Amazon has identified a violation of its product reviews policies on your product listing. Amazon has strict guidelines to ensure the authenticity and integrity of customer reviews, and any attempts to manipulate or influence reviews can lead to severe consequences, including listing removal or account suspension.

Common Causes:

Incentivized Reviews: Offering free products, discounts, or other incentives in exchange for positive reviews.
Manipulated Reviews: Posting fake reviews or asking friends, family, or employees to leave positive reviews.
Review Swapping: Engaging in reciprocal review agreements with other sellers.
Excessive Review Requests: Overly aggressive or repetitive requests for reviews from customers.
Misleading Content: Posting misleading or deceptive content within reviews.

Error Solution

To resolve the "Error 18147: Customer Product Reviews Policy Violation" on Amazon, follow these steps:

Review Amazon’s Customer Reviews Policies:
- Familiarize yourself with Amazon’s customer reviews policies. Understand the rules and guidelines Amazon enforces to maintain the authenticity and integrity of customer reviews.
Identify the Violation:
- Review the specific notification or message from Amazon regarding the policy violation. Identify the actions or content that led to the violation.
- Check your product listings, reviews, and any associated communications with customers to pinpoint the source of the issue.
Cease Prohibited Practices:
- Immediately stop any practices that violate Amazon’s reviews policies. This includes stopping any incentives, manipulation, or aggressive review requests.
- Ensure that all future review requests comply with Amazon’s guidelines.
Remove Manipulated Reviews:
- If possible, identify and remove any reviews that were obtained through prohibited practices. This can include asking customers to remove their incentivized reviews or flagging fake reviews for Amazon’s attention.
- Use Amazon’s reporting tools to flag and remove reviews that violate the platform’s policies.
Update Review Request Practices:
- Implement compliant review request practices. Use Amazon’s official tools, such as the "Request a Review" button in Seller Central, which sends a standardized review request to customers.
- Ensure that any communications with customers regarding reviews are respectful, compliant, and non-intrusive.
Monitor Your Listings:
- Continuously monitor your product listings for any signs of review manipulation or policy violations. Use Amazon’s Seller Central tools to keep track of customer feedback and reviews.
- Set up alerts or regular audits to ensure ongoing compliance with Amazon’s reviews policies.
Educate Your Team:
- Train your team on Amazon’s customer reviews policies. Ensure they understand the importance of maintaining the authenticity and integrity of reviews.
- Provide guidelines and checklists to help your team follow compliant review request practices.
Respond to Amazon’s Notice:
- Respond to Amazon’s notification regarding the policy violation. Explain the steps you have taken to address the issue and ensure future compliance.
- Provide any relevant documentation or evidence to support your case and demonstrate your commitment to adhering to Amazon’s policies.
Clear Browser Cache and Cookies:
- Clear your browser’s cache and cookies to ensure you are viewing the most recent version of your listings and account information.
- Try using an incognito or private browsing mode to rule out browser-specific problems.
Contact Amazon Support:
- If you’ve tried all the above steps and still encounter issues, contact Amazon Seller Support for assistance. Provide detailed information about the error, the steps you have taken, and any relevant documentation.
- Engage with Amazon seller forums and communities to seek advice from other sellers who might have faced similar issues.

Pro Tip

Advanced Strategies for Managing Customer Reviews Compliance on Amazon:

Implement Compliance Management Tools:
- Use compliance management tools to automate and streamline the process of managing customer reviews and ensuring compliance. These tools can help identify and flag potential policy violations before they become an issue.
- Integrate these tools with your inventory management system to ensure seamless data synchronization and avoid review-related issues.
Standardize Review Request Procedures:
- Develop standardized procedures for requesting reviews from customers. Use predefined templates and workflows for review requests that comply with Amazon’s guidelines.
- Regularly update these procedures to reflect any changes in Amazon’s requirements or your own data management practices.
Use Product Information Management (PIM) Systems:
- Implement a PIM system to centralize and manage all product data, including customer feedback and reviews. PIM systems help ensure that data is accurate, complete, and consistently formatted across all platforms.
- Integrate your PIM system with Amazon to synchronize data automatically and prevent errors.
Conduct Regular Compliance Audits:
- Perform regular audits of your product listings and review practices to ensure that they are accurate, up-to-date, and compliant with Amazon’s guidelines. Use audit reports to track compliance and address any recurring issues.
- Schedule periodic audits to identify and correct any issues with customer reviews.
Monitor Competitor Practices:
- Analyze competitor listings to understand how they manage customer reviews within the platform’s limits. Use this insight to refine your own strategy.
- Identify successful patterns and adapt them to your products.
Educate Your Team:
- Train your team on best practices for managing customer reviews and ensuring compliance with Amazon’s guidelines. Ensure they understand the importance of maintaining the authenticity and integrity of reviews.
- Provide guidelines and checklists to help your team follow compliant review request practices.
Monitor Regulatory Changes:
- Regularly review updates from Amazon and industry standards regarding customer review management. Stay informed about any changes that might affect your listings.
- Participate in industry forums and communities to learn from other sellers and share best practices.
Optimize Bulk Editing Tools:
- Use Amazon’s bulk editing tools to update review request practices for multiple listings simultaneously. Ensure that bulk updates are accurately configured and comply with platform guidelines.
- Validate bulk editing files before uploading to minimize the risk of errors.
Use Automation for Review Management:
- Implement automation tools to manage data entry and verification processes related to customer reviews. Automation reduces the risk of manual errors and ensures that data is consistently accurate.
- Tools like Zapier or Integromat can integrate with your e-commerce systems to automate review management tasks.
Stay Proactive:
- Establish a proactive approach to managing customer reviews by regularly monitoring for any updates or changes in Amazon’s guidelines.
- Ensure that your review management system is flexible and can quickly adapt to new regulations.

By following these strategies and maintaining a proactive approach to managing customer reviews, sellers can minimize the risk of "Error 18147: Customer Product Reviews Policy Violation" on Amazon, ensuring accurate and compliant product listings. Proper management of customer reviews not only helps in preventing errors but also enhances overall visibility, searchability, and sales performance on the platform.

View error on Amazon

Amazon Error: 18147 Error 18147: Customer Product Reviews Policy Violation

Error Description

Error Solution

Pro Tip

Get more out of your multichannel business the easy way with EasyChannel!