Amazon Error: 18185 Error 18185: We believe the main image has a mannequin which is not permitted for this product type

The "Error 18185: We believe the main image has a mannequin which is not permitted for this product type" occurs when Amazon detects that the main product image includes a mannequin, which is not allowed for certain product categories.
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Error 18185: We believe the main image has a mannequin which is not permitted for this product type

Error Description

The "Error 18185: We believe the main image has a mannequin which is not permitted for this product type" indicates that Amazon's image recognition system has identified a mannequin in the main product image, and the use of mannequins is prohibited for the specific category of the product. Amazon enforces strict guidelines for product images to ensure they meet their standards for professionalism, clarity, and consistency across the marketplace. The use of mannequins is typically restricted in certain categories to maintain these standards.

Common Causes:

  1. Image Guidelines Violation: The main image includes a mannequin, which is against Amazon’s image guidelines for the product category.
  2. Misidentification by Amazon’s System: Amazon’s image recognition system mistakenly identifies an element in the image as a mannequin.
  3. Category-Specific Restrictions: Specific product categories have stricter image guidelines that prohibit the use of mannequins.

Error Solution

To resolve the "Error 18185: We believe the main image has a mannequin which is not permitted for this product type" on Amazon, follow these steps:

  1. Review Amazon’s Image Guidelines:
    • Familiarize yourself with Amazon’s image guidelines and requirements. Understand the specific rules regarding the use of mannequins for your product category.
  2. Identify the Affected Image:
    • Review the main image of the product listing that triggered the error. Confirm whether a mannequin is present in the image.
  3. Replace the Main Image:
    • If the main image includes a mannequin, replace it with a compliant image that meets Amazon’s guidelines. Use images that clearly display the product without mannequins or any prohibited elements.
    • Ensure the new image is of high quality, well-lit, and shows the product accurately and professionally.
  4. Edit and Resubmit the Image:
    • If Amazon’s system mistakenly identified an element as a mannequin, edit the image to remove any elements that might be misinterpreted. This could involve cropping, retouching, or enhancing the image to comply with guidelines.
    • Resubmit the updated image for Amazon’s review.
  5. Use Model Photography:
    • Consider using model photography instead of mannequins if allowed by Amazon’s guidelines. Models can provide a more natural and relatable presentation of the product.
    • Ensure that model images comply with Amazon’s image standards, such as clear backgrounds and appropriate framing.
  6. Verify Image Compliance:
    • Double-check the updated images to ensure they fully comply with Amazon’s guidelines. Avoid any elements that might trigger similar issues in the future.
    • Use Amazon’s Seller Central tools to validate image compliance before resubmitting the listing.
  7. Update Product Listing:
    • After replacing or editing the image, update the product listing with the new main image. Ensure that the listing reflects the changes and adheres to Amazon’s image requirements.
    • Monitor the submission to ensure that the error has been resolved and the listing is processed correctly.
  8. Clear Browser Cache and Cookies:
    • Clear your browser’s cache and cookies to ensure you are viewing the most recent version of your listings.
    • Try using an incognito or private browsing mode to rule out browser-specific problems.
  9. Contact Amazon Support:
    • If you’ve tried all the above steps and still encounter issues, contact Amazon Seller Support for assistance. Provide detailed information about the error, the steps you have taken, and any relevant documentation.
    • Engage with Amazon seller forums and communities to seek advice from other sellers who might have faced similar issues.

Pro Tip

Advanced Strategies for Managing Product Images on Amazon:

  1. Implement Image Management Tools:
    • Use image management tools to automate and streamline the process of creating and managing product images. These tools can help ensure that all images comply with Amazon’s guidelines before submission.
    • Integrate these tools with your inventory management system to ensure seamless data synchronization and avoid image-related issues.
  2. Standardize Image Creation Procedures:
    • Develop standardized procedures for creating and verifying product images. Use predefined templates and workflows for image management to ensure consistency across all listings.
    • Regularly update these procedures to reflect any changes in Amazon’s requirements or your own data management practices.
  3. Use Professional Photography Services:
    • Invest in professional photography services to create high-quality, compliant images for your product listings. Professional photographers can ensure that images meet Amazon’s standards and enhance the visual appeal of your listings.
    • Provide photographers with detailed guidelines and requirements to ensure compliance with Amazon’s image standards.
  4. Conduct Regular Image Audits:
    • Perform regular audits of your product images to ensure they are accurate, up-to-date, and compliant with Amazon’s guidelines. Use audit reports to track compliance and address any recurring issues.
    • Schedule periodic audits to identify and correct any issues with product images.
  5. Educate Your Team:
    • Train your team on best practices for managing product images and ensuring compliance with Amazon’s guidelines. Ensure they understand the importance of accurate data entry and following standardized procedures.
    • Provide guidelines and checklists to help your team review and update product images effectively.
  6. Monitor Regulatory Changes:
    • Regularly review updates from Amazon and industry standards regarding product image management. Stay informed about any changes that might affect your listings.
    • Participate in industry forums and communities to learn from other sellers and share best practices.
  7. Optimize Bulk Editing Tools:
    • Use Amazon’s bulk editing tools to update product images for multiple listings simultaneously. Ensure that bulk updates are accurately configured and comply with platform guidelines.
    • Validate bulk editing files before uploading to minimize the risk of errors.
  8. Use Automation for Image Management:
    • Implement automation tools to manage data entry and verification processes related to product images. Automation reduces the risk of manual errors and ensures that data is consistently accurate.
    • Tools like Zapier or Integromat can integrate with your e-commerce systems to automate image management tasks.
  9. Utilize Competitor Analysis:
    • Analyze competitor listings to understand how they manage product images within the platform’s limits. Use this insight to refine your own strategy.
    • Identify successful patterns and adapt them to your products.
  10. Stay Proactive:
    • Establish a proactive approach to managing product images by regularly monitoring for any updates or changes in Amazon’s guidelines.
    • Ensure that your image management system is flexible and can quickly adapt to new regulations.

By following these strategies and maintaining a proactive approach to managing product images, sellers can minimize the risk of "Error 18185: We believe the main image has a mannequin which is not permitted for this product type" on Amazon, ensuring accurate and compliant product listings. Proper management of product images not only helps in preventing errors but also enhances overall visibility, searchability, and sales performance on the platform.

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