Amazon Error: 18210 Error 18210: Unusual attribute value detected

The "Error 18210: Unusual Attribute Value Detected" occurs when Amazon identifies that one or more attribute values in a product listing are inconsistent, unexpected, or out of the acceptable range for the specified attribute.
Common Errors
Error 18210: Unusual attribute value detected

Error Description

The "Error 18210: Unusual Attribute Value Detected" error indicates that Amazon's system has flagged one or more attribute values in your product listing as unusual or outside of the expected range. This can happen when the values for attributes such as size, weight, color, or any other product-specific detail are either incorrect, inconsistent with other product information, or not formatted according to Amazon's guidelines. Such discrepancies can confuse customers and affect the accuracy of product information on Amazon.

Common Causes:

  1. Data Entry Errors: Mistakes during data entry, such as typos or incorrect units of measure.
  2. Inconsistent Information: Attribute values that do not match other product details (e.g., a product listed as a book with dimensions more suited to a refrigerator).
  3. Formatting Issues: Incorrect formatting of attribute values (e.g., using "cm" instead of "inches").
  4. Out-of-Range Values: Attribute values that fall outside the acceptable range for the product category.

Error Solution

To resolve the "Error 18210: Unusual Attribute Value Detected" on Amazon, follow these steps:

  1. Review Amazon’s Attribute Guidelines:
    • Familiarize yourself with Amazon’s guidelines for attribute values. Ensure you understand the correct format and acceptable range for each attribute in your product category.
  2. Identify the Unusual Attribute:
    • Check the specific attribute(s) that triggered the error. Amazon’s error message should indicate which attribute value is causing the issue.
    • Review the product listing to identify any unusual or incorrect values.
  3. Correct Data Entry Errors:
    • Verify and correct any data entry errors. Ensure that all attribute values are accurate and consistent with other product details.
    • Pay attention to units of measure and ensure they are appropriate for the attribute (e.g., using inches for dimensions, pounds for weight).
  4. Ensure Consistency:
    • Check for consistency between different attributes and the overall product information. For example, ensure that the product dimensions are suitable for the listed product type.
    • If using variations, ensure that all variations are logically consistent and appropriately categorized.
  5. Format Attributes Correctly:
    • Ensure that all attribute values are formatted according to Amazon’s guidelines. Avoid abbreviations or non-standard units that Amazon might not recognize.
    • Use Amazon’s tools and templates to ensure correct formatting.
  6. Verify Acceptable Ranges:
    • Ensure that all attribute values fall within the acceptable range for your product category. Refer to Amazon’s category-specific guidelines for acceptable ranges and values.
    • Adjust any values that fall outside these ranges to be compliant.
  7. Update Product Listing:
    • After correcting the attribute values, update the product listing in Amazon Seller Central. Ensure that all changes are saved and that the listing reflects the corrected values.
    • Resubmit the product listing for Amazon’s review.
  8. Clear Browser Cache and Cookies:
    • Clear your browser’s cache and cookies to ensure you are viewing the most recent version of your listings.
    • Try using an incognito or private browsing mode to rule out browser-specific problems.
  9. Monitor Listings for Future Issues:
    • Continuously monitor your product listings for any unusual attribute values or inconsistencies. Use Amazon’s tools and reports to keep track of attribute data.
    • Implement regular checks and audits to ensure ongoing compliance with Amazon’s guidelines.
  10. Contact Amazon Support:
    • If you’ve tried all the above steps and still encounter issues, contact Amazon Seller Support for assistance. Provide detailed information about the error, the steps you have taken, and any relevant documentation.
    • Engage with Amazon seller forums and communities to seek advice from other sellers who might have faced similar issues.

Pro Tip

Advanced Strategies for Managing Attribute Values on Amazon:

  1. Implement Attribute Management Tools:
    • Use attribute management tools to automate and streamline the process of entering and verifying attribute values. These tools can help ensure that all required fields are filled out correctly and comply with Amazon’s guidelines before submission.
    • Integrate these tools with your inventory management system to ensure seamless data synchronization and avoid attribute-related issues.
  2. Standardize Data Entry Procedures:
    • Develop standardized procedures for entering and verifying attribute values to ensure consistency and compliance across all listings. Use predefined templates and workflows for data management.
    • Regularly update these procedures to reflect any changes in Amazon’s requirements or your own data management practices.
  3. Use Product Information Management (PIM) Systems:
    • Implement a PIM system to centralize and manage all product data, including attribute values. PIM systems help ensure that data is accurate, complete, and consistently formatted across all platforms.
    • Integrate your PIM system with Amazon to synchronize data automatically and prevent errors.
  4. Conduct Regular Data Audits:
    • Perform regular audits of your product data to ensure that attribute values are accurate, up-to-date, and compliant with Amazon’s guidelines. Use audit reports to track compliance and address any recurring issues.
    • Schedule periodic audits to identify and correct any issues with attribute values.
  5. Educate Your Team:
    • Train your team on best practices for managing attribute values and ensuring compliance with Amazon’s guidelines. Ensure they understand the importance of accurate data entry and following standardized procedures.
    • Provide guidelines and checklists to help your team review and update attribute values effectively.
  6. Monitor Regulatory Changes:
    • Regularly review updates from Amazon and industry standards regarding attribute management. Stay informed about any changes that might affect your listings.
    • Participate in industry forums and communities to learn from other sellers and share best practices.
  7. Optimize Bulk Editing Tools:
    • Use Amazon’s bulk editing tools to update attribute values for multiple listings simultaneously. Ensure that bulk updates are accurately configured and comply with platform guidelines.
    • Validate bulk editing files before uploading to minimize the risk of errors.
  8. Use Automation for Data Entry:
    • Implement automation tools to manage data entry and verification processes related to attribute values. Automation reduces the risk of manual errors and ensures that data is consistently accurate.
    • Tools like Zapier or Integromat can integrate with your e-commerce systems to automate attribute management tasks.
  9. Utilize Competitor Analysis:
    • Analyze competitor listings to understand how they manage attribute values within the platform’s limits. Use this insight to refine your own strategy.
    • Identify successful patterns and adapt them to your products.
  10. Stay Proactive:
    • Establish a proactive approach to managing attribute values by regularly monitoring for any updates or changes in Amazon’s guidelines.
    • Ensure that your attribute management system is flexible and can quickly adapt to new regulations.

By following these strategies and maintaining a proactive approach to managing attribute values, sellers can minimize the risk of "Error 18210: Unusual Attribute Value Detected" on Amazon, ensuring accurate and compliant product listings. Proper management of attribute values not only helps in preventing errors but also enhances overall visibility, searchability, and sales performance on the platform.

Get more out of your multichannel business the easy way with EasyChannel!

14-day free trial
No credit card needed!
Full access from day one
MacBook mockupiPhone mockup
Cookie Consent

By clicking “Accept”, you agree to enhance site navigation by storing "cookies" on your device. Cookies help us analyze site usage and assist in marketing products that can help you, providing you with a personalized experience. Your data or external website usage is never shared.

View our Privacy Policy for more information.
Cookie settings
Cookie Consent

By clicking “Accept”, you agree to enhance site navigation by storing "cookies" on your device. Cookies help us analyze site usage and assist in marketing products that can help you, providing you with a personalized experience. Your data or external website usage is never shared.

View our Privacy Policy for more information.