Amazon Listing Errors: Error 18254: We believe the main image has a product that is too small in the image frame which is not permitted for this product type

Error Description

The "Error 18254: We believe the main image has a product that is too small in the image frame which is not permitted for this product type" indicates that Amazon's image review system has flagged the main product image for not adequately filling the image frame with the product. Amazon has strict guidelines to ensure that product images are clear, professional, and provide a detailed view of the product. If the product appears too small in the main image, it may not give customers a clear representation of what they are purchasing, which can lead to confusion and dissatisfaction.

Common Causes:

Incorrect Image Scaling: The product image is not scaled properly, making the product appear too small within the frame.
Excessive Background Space: The image contains too much empty space around the product, causing the product to look small.
Incorrect Cropping: The product is not cropped correctly, leaving too much surrounding area visible.
Low-Resolution Images: Low-resolution images that do not adequately showcase the product details.
Misalignment with Amazon Guidelines: The image does not comply with Amazon’s specific guidelines for the product category regarding image size and framing.

Error Solution

To resolve the "Error 18254: We believe the main image has a product that is too small in the image frame which is not permitted for this product type" on Amazon, follow these steps:

Review Amazon’s Image Guidelines:
- Familiarize yourself with Amazon’s image guidelines and requirements for your product category. Understand the rules regarding image size, framing, and background.
Identify the Issue in the Image:
- Examine the main image of the product listing that triggered the error. Identify why the product appears too small in the frame.
- Check for issues such as incorrect scaling, excessive background space, improper cropping, or low resolution.
Reshoot or Edit the Image:
- If possible, reshoot the product image using proper scaling and framing techniques. Ensure the product fills most of the image frame and is clearly visible.
- If reshooting is not possible, edit the existing image to crop out excessive background space and focus on the product. Use image editing software to enhance the image quality and resolution if needed.
Ensure Proper Image Dimensions:
- Make sure the image dimensions comply with Amazon’s guidelines. Typically, the image should be at least 1000 pixels on the longest side to enable zoom functionality, which helps customers see product details clearly.
Use a Plain Background:
- Use a plain, white background to make the product stand out. Avoid using distracting backgrounds or props that can take attention away from the product.
Center the Product:
- Center the product within the image frame. Ensure it is aligned correctly and occupies the majority of the frame to provide a clear and detailed view.
Update the Product Listing:
- After making the necessary adjustments, update the product listing in Amazon Seller Central with the new image. Ensure that the updated image adheres to Amazon’s guidelines.
- Resubmit the product listing for Amazon’s review.
Clear Browser Cache and Cookies:
- Clear your browser’s cache and cookies to ensure you are viewing the most recent version of your listings.
- Try using an incognito or private browsing mode to rule out browser-specific problems.
Contact Amazon Support:
- If you’ve tried all the above steps and still encounter issues, contact Amazon Seller Support for assistance. Provide detailed information about the error, the steps you have taken, and any relevant documentation.
- Engage with Amazon seller forums and communities to seek advice from other sellers who might have faced similar issues.

Pro Tip

Advanced Strategies for Managing Product Images on Amazon:

Implement Image Management Tools:
- Use image management tools to automate and streamline the process of creating and managing product images. These tools can help ensure that all images comply with Amazon’s guidelines before submission.
- Integrate these tools with your inventory management system to ensure seamless data synchronization and avoid image-related issues.
Standardize Image Creation Procedures:
- Develop standardized procedures for creating and verifying product images. Use predefined templates and workflows for image management to ensure consistency across all listings.
- Regularly update these procedures to reflect any changes in Amazon’s requirements or your own data management practices.
Use Professional Photography Services:
- Invest in professional photography services to create high-quality, compliant images for your product listings. Professional photographers can ensure that images meet Amazon’s standards and enhance the visual appeal of your listings.
- Provide photographers with detailed guidelines and requirements to ensure compliance with Amazon’s image standards.
Conduct Regular Image Audits:
- Perform regular audits of your product images to ensure they are accurate, up-to-date, and compliant with Amazon’s guidelines. Use audit reports to track compliance and address any recurring issues.
- Schedule periodic audits to identify and correct any issues with product images.
Educate Your Team:
- Train your team on best practices for managing product images and ensuring compliance with Amazon’s guidelines. Ensure they understand the importance of accurate data entry and following standardized procedures.
- Provide guidelines and checklists to help your team review and update product images effectively.
Monitor Regulatory Changes:
- Regularly review updates from Amazon and industry standards regarding product image management. Stay informed about any changes that might affect your listings.
- Participate in industry forums and communities to learn from other sellers and share best practices.
Optimize Bulk Editing Tools:
- Use Amazon’s bulk editing tools to update product images for multiple listings simultaneously. Ensure that bulk updates are accurately configured and comply with platform guidelines.
- Validate bulk editing files before uploading to minimize the risk of errors.
Use Automation for Image Management:
- Implement automation tools to manage data entry and verification processes related to product images. Automation reduces the risk of manual errors and ensures that data is consistently accurate.
- Tools like Zapier or Integromat can integrate with your e-commerce systems to automate image management tasks.
Utilize Competitor Analysis:
- Analyze competitor listings to understand how they manage product images within the platform’s limits. Use this insight to refine your own strategy.
- Identify successful patterns and adapt them to your products.
Stay Proactive:
- Establish a proactive approach to managing product images by regularly monitoring for any updates or changes in Amazon’s guidelines.
- Ensure that your image management system is flexible and can quickly adapt to new regulations.

By following these strategies and maintaining a proactive approach to managing product images, sellers can minimize the risk of "Error 18254: We believe the main image has a product that is too small in the image frame which is not permitted for this product type" on Amazon, ensuring accurate and compliant product listings. Proper management of product images not only helps in preventing errors but also enhances overall visibility, searchability, and sales performance on the platform.

View error on Amazon

Amazon Error: 18254 Error 18254: We believe the main image has a product that is too small in the image frame which is not permitted for this product type

Error Description

Error Solution

Pro Tip

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