Amazon Error: 18367 Error 18367: Having the most applicable product type for a product enhances both the seller and customer experiences

The "Error 18367: Having the most applicable product type for a product enhances both the seller and customer experiences" occurs when the product type assigned to a listing is not the most appropriate or specific category, affecting the listing's performance and customer search experience.
Home
|
Common Errors
|
Amazon
|
Error 18367: Having the most applicable product type for a product enhances both the seller and customer experiences

Error Description

The "Error 18367" indicates that the product type assigned to your listing is not the most appropriate for the product. Assigning the correct product type is crucial as it ensures that your product is accurately categorized, making it easier for customers to find and for Amazon to suggest it in relevant searches. An incorrect or less specific product type can lead to reduced visibility, poor search rankings, and a suboptimal shopping experience for customers.

Common Causes:

  1. Incorrect Product Type Selection: The wrong product type was selected during the listing process.
  2. Broad Category Use: Using a broad or general category instead of a specific one.
  3. Lack of Category Knowledge: Unfamiliarity with Amazon's category structure and product type options.
  4. Product Changes: Changes in the product that were not updated in the product type selection.

Error Solution

To resolve the "Error 18367: Having the most applicable product type for a product enhances both the seller and customer experiences" on Amazon, follow these steps:

  1. Review Amazon’s Category Guidelines:
    • Familiarize yourself with Amazon’s category and product type guidelines. Understand the hierarchy and the specific categories available for your product.
  2. Identify the Correct Product Type:
    • Evaluate your product and determine the most specific and accurate product type available. Consider the primary use, features, and target audience of the product.
    • Use Amazon's category lookup tool or browse through similar products on Amazon to identify the best category match.
  3. Update the Product Listing:
    • Log in to Amazon Seller Central and navigate to the product listing that needs correction.
    • Edit the listing and select the most appropriate product type from the available options.
    • Ensure that all other relevant attributes and details of the product are accurately filled out to enhance search visibility.
  4. Check for Category-Specific Attributes:
    • Ensure that any additional attributes specific to the new product type are correctly filled out. These attributes can help improve the product’s searchability and relevance in customer searches.
  5. Save and Resubmit the Listing:
    • After updating the product type and attributes, save the changes and resubmit the listing.
    • Monitor the listing to ensure that it is properly updated and reflects the new product type.
  6. Clear Browser Cache and Cookies:
    • Clear your browser’s cache and cookies to ensure you are viewing the most recent version of your listings.
    • Try using an incognito or private browsing mode to rule out browser-specific problems.
  7. Contact Amazon Support:
    • If you encounter any issues during the update process or need further assistance, contact Amazon Seller Support. Provide detailed information about the error, the steps you have taken, and any relevant documentation.
    • Engage with Amazon seller forums and communities to seek advice from other sellers who might have faced similar issues.

Pro Tip

Advanced Strategies for Optimizing Product Type Selection on Amazon:

  1. Implement Category Management Tools:
    • Use category management tools to automate and streamline the process of selecting and updating product types. These tools can help ensure that all products are correctly categorized before submission.
    • Integrate these tools with your inventory management system to ensure seamless data synchronization and avoid category-related issues.
  2. Standardize Product Categorization Procedures:
    • Develop standardized procedures for selecting and verifying product types to ensure consistency and compliance across all listings. Use predefined templates and workflows for category management.
    • Regularly update these procedures to reflect any changes in Amazon’s requirements or your own data management practices.
  3. Use Product Information Management (PIM) Systems:
    • Implement a PIM system to centralize and manage all product data, including category and product type information. PIM systems help ensure that data is accurate, complete, and consistently formatted across all platforms.
    • Integrate your PIM system with Amazon to synchronize data automatically and prevent errors.
  4. Conduct Regular Category Audits:
    • Perform regular audits of your product data to ensure that product types are accurate, up-to-date, and compliant with Amazon’s guidelines. Use audit reports to track compliance and address any recurring issues.
    • Schedule periodic audits to identify and correct any issues with product categorization.
  5. Educate Your Team:
    • Train your team on best practices for managing product types and ensuring compliance with Amazon’s guidelines. Ensure they understand the importance of accurate data entry and following standardized procedures.
    • Provide guidelines and checklists to help your team review and update product types effectively.
  6. Monitor Regulatory Changes:
    • Regularly review updates from Amazon and industry standards regarding product categorization. Stay informed about any changes that might affect your listings.
    • Participate in industry forums and communities to learn from other sellers and share best practices.
  7. Optimize Bulk Editing Tools:
    • Use Amazon’s bulk editing tools to update product types for multiple listings simultaneously. Ensure that bulk updates are accurately configured and comply with platform guidelines.
    • Validate bulk editing files before uploading to minimize the risk of errors.
  8. Use Automation for Category Management:
    • Implement automation tools to manage data entry and verification processes related to product categorization. Automation reduces the risk of manual errors and ensures that data is consistently accurate.
    • Tools like Zapier or Integromat can integrate with your e-commerce systems to automate category management tasks.
  9. Utilize Competitor Analysis:
    • Analyze competitor listings to understand how they manage product categorization within the platform’s limits. Use this insight to refine your own strategy.
    • Identify successful patterns and adapt them to your products.
  10. Stay Proactive:
    • Establish a proactive approach to managing product types by regularly monitoring for any updates or changes in Amazon’s guidelines.
    • Ensure that your category management system is flexible and can quickly adapt to new regulations.

By following these strategies and maintaining a proactive approach to managing product types, sellers can minimize the risk of "Error 18367: Having the most applicable product type for a product enhances both the seller and customer experiences" on Amazon, ensuring accurate and compliant product listings. Proper management of product categorization not only helps in preventing errors but also enhances overall visibility, searchability, and sales performance on the platform.

Get more out of your multichannel business the easy way with EasyChannel!

14-day free trial
No credit card needed!
Full access from day one
MacBook mockupiPhone mockup
Cookie Consent

By clicking “Accept”, you agree to enhance site navigation by storing "cookies" on your device. Cookies help us analyze site usage and assist in marketing products that can help you, providing you with a personalized experience. Your data or external website usage is never shared.

View our Privacy Policy for more information.
Cookie settings
Cookie Consent

By clicking “Accept”, you agree to enhance site navigation by storing "cookies" on your device. Cookies help us analyze site usage and assist in marketing products that can help you, providing you with a personalized experience. Your data or external website usage is never shared.

View our Privacy Policy for more information.