Amazon Error: 18570 Error 18570: You need approval to list this brand

The "Error 18570: You need approval to list this brand" occurs when a seller attempts to list a product from a brand that requires pre-approval by Amazon to ensure the seller meets specific requirements and standards set by the brand.
Common Errors
Error 18570: You need approval to list this brand

Error Description

The "Error 18570: You need approval to list this brand" indicates that Amazon has restrictions on the brand you are attempting to list. Amazon enforces brand gating to maintain product authenticity, quality, and customer trust. Brand gating requires sellers to obtain approval before listing products from certain brands. This process ensures that only authorized and reputable sellers can list products under these brands, thereby reducing the risk of counterfeit or substandard products.

Common Causes:

  1. Brand Restrictions: The brand has requested Amazon to gate its products, requiring seller approval to list.
  2. Unauthorized Seller: The seller does not have the necessary authorization from the brand to list its products.
  3. Insufficient Documentation: The seller has not provided the required documentation or proof of authenticity.
  4. Seller Account Status: The seller's account does not meet the criteria for approval, such as performance metrics or compliance history.
  5. Previous Violations: Past violations or issues with listings from the seller can affect approval status for restricted brands.

Error Solution

To resolve the "Error 18570: You need approval to list this brand" on Amazon, follow these steps:

  1. Review Amazon’s Brand Approval Process:
    • Familiarize yourself with Amazon’s brand approval process and requirements. Understand the specific criteria and documentation needed for approval.
  2. Gather Necessary Documentation:
    • Collect all required documentation that proves your authorization to sell the brand’s products. This may include invoices, purchase orders, authorization letters from the brand, and product authenticity certificates.
    • Ensure that these documents are clear, complete, and accurately reflect your relationship with the brand.
  3. Submit a Brand Approval Application:
    • Log in to Amazon Seller Central and navigate to the brand approval section.
    • Complete the brand approval application by providing the necessary information and uploading the required documentation.
    • Include detailed explanations and supporting documents to demonstrate your compliance with Amazon’s requirements.
  4. Contact the Brand:
    • If necessary, contact the brand directly to obtain authorization or support for your application. Ensure you have a clear and formal agreement with the brand that grants you the rights to sell their products.
    • Request an authorization letter from the brand that explicitly states your right to sell their products on Amazon.
  5. Verify Your Seller Account Status:
    • Ensure that your seller account meets Amazon’s criteria for listing restricted brands. This may include maintaining high feedback ratings, resolving any account health issues, and demonstrating a strong sales history.
    • Address any past violations or issues with listings that could affect your approval status.
  6. Monitor Application Status:
    • After submitting your application for brand approval, monitor its status through Amazon Seller Central. Be prepared to provide additional information or documentation if requested by Amazon.
    • Follow up with Amazon Seller Support if you do not receive a response within the expected timeframe.
  7. Update Product Listings:
    • Once you receive approval, update your product listings to reflect the authorized status. Ensure that all product details, images, and descriptions comply with Amazon’s guidelines and the brand’s requirements.
  8. Prevent Future Issues:
    • Implement procedures to ensure ongoing compliance with Amazon’s brand approval requirements. Regularly review your listings and documentation to maintain your approved status.
    • Stay informed about any updates or changes to Amazon’s brand gating policies.

Pro Tip

Advanced Strategies for Managing Brand Approval on Amazon:

  1. Implement Compliance Management Tools:
    • Use compliance management tools to automate and streamline the process of managing brand approvals. These tools can help ensure that all necessary steps are taken promptly and accurately.
    • Integrate these tools with your inventory management system to ensure seamless data synchronization and avoid compliance-related issues.
  2. Standardize Approval Application Procedures:
    • Develop standardized procedures for applying for brand approvals to ensure consistency and compliance across all listings. Use predefined templates and workflows for approval management.
    • Regularly update these procedures to reflect any changes in Amazon’s requirements or your own data management practices.
  3. Use Product Information Management (PIM) Systems:
    • Implement a PIM system to centralize and manage all product data, including brand approval information. PIM systems help ensure that data is accurate, complete, and consistently formatted across all platforms.
    • Integrate your PIM system with Amazon to synchronize data automatically and prevent errors.
  4. Conduct Regular Compliance Audits:
    • Perform regular audits of your product listings to ensure that brand approval information is accurate, up-to-date, and compliant with Amazon’s guidelines. Use audit reports to track compliance and address any recurring issues.
    • Schedule periodic audits to identify and correct any issues with brand approvals.
  5. Educate Your Team:
    • Train your team on best practices for managing brand approvals and ensuring compliance with Amazon’s guidelines. Ensure they understand the importance of accurate data entry and following standardized procedures.
    • Provide guidelines and checklists to help your team prepare and submit approval applications effectively.
  6. Monitor Regulatory Changes:
    • Regularly review updates from Amazon and industry standards regarding brand management. Stay informed about any changes that might affect your listings.
    • Participate in industry forums and communities to learn from other sellers and share best practices.
  7. Optimize Bulk Editing Tools:
    • Use Amazon’s bulk editing tools to update brand approval information for multiple listings simultaneously. Ensure that bulk updates are accurately configured and comply with platform guidelines.
    • Validate bulk editing files before uploading to minimize the risk of errors.
  8. Use Automation for Approval Management:
    • Implement automation tools to manage data entry and verification processes related to brand approvals. Automation reduces the risk of manual errors and ensures that data is consistently accurate.
    • Tools like Zapier or Integromat can integrate with your e-commerce systems to automate approval management tasks.
  9. Utilize Competitor Analysis:
    • Analyze competitor listings to understand how they manage brand approvals within the platform’s limits. Use this insight to refine your own strategy.
    • Identify successful patterns and adapt them to your products.
  10. Stay Proactive:
    • Establish a proactive approach to managing brand approvals by regularly monitoring for any updates or changes in Amazon’s guidelines.
    • Ensure that your approval management system is flexible and can quickly adapt to new regulations.

By following these strategies and maintaining a proactive approach to managing brand approvals, sellers can minimize the risk of "Error 18570: You need approval to list this brand" on Amazon, ensuring accurate and compliant product listings. Proper management of brand approvals not only helps in preventing errors but also enhances overall visibility, searchability, and sales performance on the platform.

Get more out of your multichannel business the easy way with EasyChannel!

14-day free trial
No credit card needed!
Full access from day one
MacBook mockupiPhone mockup
Cookie Consent

By clicking “Accept”, you agree to enhance site navigation by storing "cookies" on your device. Cookies help us analyze site usage and assist in marketing products that can help you, providing you with a personalized experience. Your data or external website usage is never shared.

View our Privacy Policy for more information.
Cookie settings
Cookie Consent

By clicking “Accept”, you agree to enhance site navigation by storing "cookies" on your device. Cookies help us analyze site usage and assist in marketing products that can help you, providing you with a personalized experience. Your data or external website usage is never shared.

View our Privacy Policy for more information.