Amazon Error: 18644 Error 18644: We believe the main image has a non-pure white background which is not permitted for this product type

The "Error 18644: We believe the main image has a non-pure white background which is not permitted for this product type" occurs when Amazon detects that the main image of your product does not meet its requirement for a pure white background, which is essential for certain product categories to ensure clarity and consistency.
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Error 18644: We believe the main image has a non-pure white background which is not permitted for this product type

Error Description

The "Error 18644: We believe the main image has a non-pure white background which is not permitted for this product type" indicates that Amazon's automated systems have flagged your product's main image because it does not conform to the requirement of having a pure white background (RGB color values of 255, 255, 255). Amazon enforces strict image guidelines to maintain a clean, professional appearance on its platform and to ensure that customers can clearly see the product without any distractions.

Common Causes:

  1. Background Color: The main image background is not pure white; it may be off-white, grey, or another color.
  2. Lighting Issues: Poor lighting or shadows that affect the background color.
  3. Editing Errors: Incorrect or insufficient image editing that fails to achieve a pure white background.
  4. Photographic Quality: Use of images with backgrounds that do not meet Amazon’s white background requirement.

Error Solution

To resolve the "Error 18644: We believe the main image has a non-pure white background which is not permitted for this product type" on Amazon, follow these steps:

  1. Review Amazon’s Image Guidelines:
    • Familiarize yourself with Amazon’s image guidelines. Ensure you understand the specific requirement for a pure white background (RGB values of 255, 255, 255) for the main image.
  2. Inspect Your Main Image:
    • Review the main image of your product listing to confirm that the background is not pure white. Check for any off-white, grey, or colored areas.
    • Use image editing software to inspect the RGB values of the background to ensure they meet the requirement.
  3. Edit the Image Background:
    • Use image editing software (such as Adobe Photoshop, GIMP, or online tools) to change the background of your main image to pure white. Ensure that the RGB values are set to 255, 255, 255.
    • Remove any shadows, artifacts, or color tints that affect the background.
  4. Improve Lighting Conditions:
    • When taking new product photos, use proper lighting techniques to achieve a pure white background. This includes using diffused lighting to eliminate shadows and evenly light the background.
    • Use a lightbox or photo studio setup specifically designed for product photography to ensure consistent results.
  5. Re-upload the Corrected Image:
    • Once the main image has been edited to meet Amazon’s guidelines, re-upload it to Amazon Seller Central. Replace the non-compliant image with the corrected one.
    • Ensure that all other images in the listing also comply with Amazon’s image policies.
  6. Validate Compliance:
    • Double-check the updated image to ensure compliance before submitting the changes. Validate that all product images meet Amazon’s requirements.
    • Submit the updated product listing for Amazon’s review.
  7. Monitor Image Quality:
    • Regularly review your product listings and images to ensure ongoing compliance with Amazon’s guidelines. Make updates as needed to maintain adherence to policies.
    • Use Amazon’s tools and reports to track the status of your listings and address any issues promptly.
  8. Contact Amazon Support:
    • If you encounter any issues during the image update process or need further assistance, contact Amazon Seller Support. Provide detailed information about the error, the steps you have taken, and any relevant documentation.
    • Engage with Amazon seller forums and communities to seek advice from other sellers who might have faced similar issues.

Pro Tip

Advanced Strategies for Managing Product Images on Amazon:

  1. Implement Image Management Tools:
    • Use image management tools to automate and streamline the process of managing product images. These tools can help ensure that all images comply with Amazon’s guidelines and are optimized for search and conversion.
    • Integrate these tools with your inventory management system to ensure seamless data synchronization and avoid image-related issues.
  2. Standardize Image Creation Procedures:
    • Develop standardized procedures for creating and managing product images to ensure consistency and compliance across all listings. Use predefined templates and workflows for image management.
    • Regularly update these procedures to reflect any changes in Amazon’s requirements or your own data management practices.
  3. Use Professional Photography Services:
    • Consider using professional photography services to ensure high-quality, compliant images. Professional photographers are familiar with Amazon’s image guidelines and can help produce images that meet these standards.
    • Invest in high-quality photography equipment and lighting to improve the overall quality of your product images.
  4. Conduct Regular Image Audits:
    • Perform regular audits of your product images to ensure that all images are accurate, up-to-date, and compliant with Amazon’s guidelines. Use audit reports to track compliance and address any recurring issues.
    • Schedule periodic audits to identify and correct any issues with image compliance.
  5. Educate Your Team:
    • Train your team on best practices for managing product images and ensuring compliance with Amazon’s guidelines. Ensure they understand the importance of accurate and high-quality images.
    • Provide guidelines and checklists to help your team review and update product images effectively.
  6. Monitor Regulatory Changes:
    • Regularly review updates from Amazon and industry standards regarding product image management. Stay informed about any changes that might affect your listings.
    • Participate in industry forums and communities to learn from other sellers and share best practices.
  7. Optimize Bulk Editing Tools:
    • Use Amazon’s bulk editing tools to update product images for multiple ASINs simultaneously. Ensure that bulk updates are accurately configured and comply with platform guidelines.
    • Validate bulk editing files before uploading to minimize the risk of errors.
  8. Use Automation for Image Management:
    • Implement automation tools to manage data entry and verification processes related to product images. Automation reduces the risk of manual errors and ensures that data is consistently accurate.
    • Tools like Zapier or Integromat can integrate with your e-commerce systems to automate image management tasks.
  9. Utilize Competitor Analysis:
    • Analyze competitor listings to understand how they manage product images within the platform’s limits. Use this insight to refine your own strategy.
    • Identify successful patterns and adapt them to your products.
  10. Stay Proactive:
  • Establish a proactive approach to managing product images by regularly monitoring for any updates or changes in Amazon’s guidelines.
  • Ensure that your image management system is flexible and can quickly adapt to new regulations and customer expectations.

By following these strategies and maintaining a proactive approach to managing product images, sellers can minimize the risk of "Error 18644: We believe the main image has a non-pure white background which is not permitted for this product type" on Amazon, ensuring accurate and compliant product listings. Proper management of product images not only helps in preventing errors but also enhances overall visibility, searchability, and sales performance on the platform.

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