Amazon Error: 18685 Error 18685: Trademark Text Misuse LEXMARK

The "Error 18685: Trademark Text Misuse LEXMARK" occurs when Amazon flags a product listing for unauthorized or incorrect use of the LEXMARK trademark in the text of the listing, potentially violating trademark rights.
Common Errors
Error 18685: Trademark Text Misuse LEXMARK

Error Description

The "Error 18685: Trademark Text Misuse LEXMARK" indicates that Amazon's systems or trademark holders have flagged your product listing for improper use of the LEXMARK trademark. Trademark misuse can occur in various forms, such as using the trademark without permission, inaccurately representing products as being affiliated with or endorsed by LEXMARK, or using the trademark in a misleading manner. This can lead to legal issues, customer confusion, and potential removal of your product listings.

Common Causes:

  1. Unauthorized Use: Using the LEXMARK trademark without obtaining proper authorization or licensing from the brand owner.
  2. Misleading Representations: Listing products that are not genuine LEXMARK items but implying or stating that they are.
  3. Incorrect Context: Using the trademark in a manner that is not compliant with LEXMARK’s trademark usage guidelines.
  4. Keyword Stuffing: Overusing the LEXMARK trademark in product descriptions or titles to manipulate search rankings.

Error Solution

To resolve the "Error 18685: Trademark Text Misuse LEXMARK" on Amazon, follow these steps:

  1. Review Amazon’s Trademark Policies:
    • Familiarize yourself with Amazon’s trademark policies and guidelines. Understand the specific requirements for using brand names and trademarks in product listings.
  2. Identify Trademark Misuse:
    • Log in to Amazon Seller Central and review the product listing flagged with the error. Identify any unauthorized or incorrect use of the LEXMARK trademark in the text.
    • Check the product title, description, bullet points, and keywords for trademark violations.
  3. Remove or Correct Misuse:
    • If the LEXMARK trademark is used without authorization, remove it from the product listing. Ensure that the listing does not imply any false affiliation with the LEXMARK brand.
    • Correct the usage of the trademark to align with LEXMARK’s trademark usage guidelines. Ensure that the trademark is used accurately and appropriately.
  4. Verify Product Authenticity:
    • Ensure that any products listed as LEXMARK are genuine and sourced from authorized distributors or suppliers. Obtain and retain documentation to prove the authenticity of the products.
    • Remove any listings that cannot be verified as genuine LEXMARK products.
  5. Update Product Listings:
    • Update the product listings in Amazon Seller Central to reflect accurate and authorized use of the LEXMARK trademark. Ensure that all details comply with Amazon’s and LEXMARK’s guidelines.
    • Use high-quality images and descriptions that clearly and accurately describe the product without misleading customers.
  6. Submit Documentation to Amazon:
    • Prepare and submit documentation to Amazon to prove authorized use of the LEXMARK trademark if necessary. This may include authorization letters, licensing agreements, or supplier invoices.
    • Use Amazon’s Brand Registry if you are an authorized seller to manage and protect your listings.
  7. Communicate with LEXMARK:
    • If you have a formal relationship with LEXMARK, communicate with them to obtain guidance on proper trademark usage. Ensure that your listings adhere to their guidelines and receive necessary approvals.
    • Request official documentation from LEXMARK to support your use of their trademark.
  8. Monitor and Prevent Future Violations:
    • Implement procedures to regularly review and monitor your product listings for trademark compliance. Use automated tools and manual checks to identify and address any potential violations.
    • Educate your team on trademark policies and best practices to prevent future misuse of trademarks.
  9. Contact Amazon Support:
    • If you encounter any issues during the update process or need further assistance, contact Amazon Seller Support. Provide detailed information about the error, the steps you have taken, and any relevant documentation.
    • Engage with Amazon seller forums and communities to seek advice from other sellers who might have faced similar issues.

Pro Tip

Advanced Strategies for Managing Trademark Compliance on Amazon:

  1. Implement Compliance Management Tools:
    • Use compliance management tools to automate and streamline the process of managing trademark usage. These tools can help ensure that all necessary steps are taken promptly and accurately.
    • Integrate these tools with your inventory management system to ensure seamless data synchronization and avoid compliance-related issues.
  2. Standardize Trademark Usage Procedures:
    • Develop standardized procedures for using trademarks and logos to ensure consistency and compliance across all listings. Use predefined templates and workflows for trademark management.
    • Regularly update these procedures to reflect any changes in Amazon’s requirements or your own data management practices.
  3. Use Product Information Management (PIM) Systems:
    • Implement a PIM system to centralize and manage all product data, including trademark usage information. PIM systems help ensure that data is accurate, complete, and consistently formatted across all platforms.
    • Integrate your PIM system with Amazon to synchronize data automatically and prevent errors.
  4. Conduct Regular Compliance Audits:
    • Perform regular audits of your product listings to ensure that all information is accurate, up-to-date, and compliant with Amazon’s guidelines. Use audit reports to track compliance and address any recurring issues.
    • Schedule periodic audits to identify and correct any issues with trademark usage.
  5. Educate Your Team:
    • Train your team on best practices for managing trademarks and ensuring compliance with Amazon’s guidelines. Ensure they understand the importance of accurate data entry and following standardized procedures.
    • Provide guidelines and checklists to help your team review and update product listings effectively.
  6. Monitor Regulatory Changes:
    • Regularly review updates from Amazon and industry standards regarding trademark management. Stay informed about any changes that might affect your listings.
    • Participate in industry forums and communities to learn from other sellers and share best practices.
  7. Optimize Bulk Editing Tools:
    • Use Amazon’s bulk editing tools to update trademark information for multiple listings simultaneously. Ensure that bulk updates are accurately configured and comply with platform guidelines.
    • Validate bulk editing files before uploading to minimize the risk of errors.
  8. Use Automation for Trademark Management:
    • Implement automation tools to manage data entry and verification processes related to trademark usage. Automation reduces the risk of manual errors and ensures that data is consistently accurate.
    • Tools like Zapier or Integromat can integrate with your e-commerce systems to automate trademark management tasks.
  9. Utilize Competitor Analysis:
    • Analyze competitor listings to understand how they manage trademark usage within the platform’s limits. Use this insight to refine your own strategy.
    • Identify successful patterns and adapt them to your products.
  10. Stay Proactive:
  • Establish a proactive approach to managing trademark usage by regularly monitoring for any updates or changes in Amazon’s guidelines.
  • Ensure that your trademark management system is flexible and can quickly adapt to new regulations.

By following these strategies and maintaining a proactive approach to managing trademark compliance, sellers can minimize the risk of "Error 18685: Trademark Text Misuse LEXMARK" on Amazon, ensuring accurate and compliant product listings. Proper management of trademarks not only helps in preventing errors but also enhances overall visibility, searchability, and sales performance on the platform.

Get more out of your multichannel business the easy way with EasyChannel!

14-day free trial
No credit card needed!
Full access from day one
MacBook mockupiPhone mockup
Cookie Consent

By clicking “Accept”, you agree to enhance site navigation by storing "cookies" on your device. Cookies help us analyze site usage and assist in marketing products that can help you, providing you with a personalized experience. Your data or external website usage is never shared.

View our Privacy Policy for more information.
Cookie settings
Cookie Consent

By clicking “Accept”, you agree to enhance site navigation by storing "cookies" on your device. Cookies help us analyze site usage and assist in marketing products that can help you, providing you with a personalized experience. Your data or external website usage is never shared.

View our Privacy Policy for more information.