Amazon Error: 18749 Error 18749: You need approval to list this brand

The "Error 18749: You need approval to list this brand" occurs when Amazon requires sellers to obtain specific approval before listing products under certain brands, typically due to brand protection policies or to prevent counterfeit and unauthorized sales.
Common Errors
Error 18749: You need approval to list this brand

Error Description

The "Error 18749: You need approval to list this brand" indicates that Amazon has identified your product listing as requiring additional verification and approval to list items under the specified brand. This requirement is part of Amazon’s efforts to maintain the integrity of brand listings, prevent counterfeit goods, and ensure that only authorized sellers can list products from certain brands. This approval process is crucial for protecting both consumers and brand owners.

Common Causes:

  1. Brand Gating: The brand is gated on Amazon, meaning only authorized sellers can list products under this brand.
  2. Trademark Protection: The brand has registered trademarks and has requested Amazon to enforce stricter controls.
  3. High-Risk Category: The brand falls under a category that is prone to counterfeiting or unauthorized sales.
  4. New or Unknown Seller: Sellers who have not previously listed products under the brand or new sellers might require additional verification.

Error Solution

To resolve the "Error 18749: You need approval to list this brand" on Amazon, follow these steps:

  1. Review Amazon’s Brand Approval Requirements:
    • Familiarize yourself with Amazon’s brand approval requirements. Understand the specific criteria and documentation needed to gain approval to list products under the specified brand.
  2. Prepare Required Documentation:
    • Gather all necessary documentation to support your request for brand approval. This may include:
      • Invoices from authorized distributors or suppliers showing recent purchases.
      • Authorization letters or agreements from the brand owner or manufacturer.
      • Proof of trademark registration, if applicable.
      • Business information such as tax ID, business licenses, and contact information.
  3. Submit a Brand Approval Request:
    • Log in to Amazon Seller Central and navigate to the section for brand approvals or restricted products. Follow the prompts to submit your request.
    • Provide all required documentation and information accurately. Ensure that the documents are clear and legible.
  4. Wait for Amazon’s Response:
    • After submitting your request, wait for Amazon to review and process your application. This process can take several days to a few weeks.
    • Monitor your email and Amazon Seller Central notifications for updates or additional requests for information from Amazon.
  5. Communicate with Brand Owners:
    • If you have a formal relationship with the brand owner, communicate with them to inform them of your request for approval. They may provide additional support or expedite the approval process.
    • Ensure that your relationship with the brand owner is documented and can be presented to Amazon if required.
  6. Ensure Compliance with Brand Guidelines:
    • Once approved, ensure that your product listings comply with the brand’s guidelines and Amazon’s policies. This includes using accurate product titles, descriptions, images, and pricing.
    • Avoid making unauthorized changes to the brand’s product listings or misrepresenting the brand in any way.
  7. Monitor Listings for Compliance:
    • Regularly review your product listings to ensure ongoing compliance with Amazon’s guidelines and the brand’s requirements. Address any issues promptly to maintain your approval status.
    • Use Amazon’s tools and reports to track the status of your listings and address any compliance concerns.
  8. Contact Amazon Support:
    • If you encounter any issues during the approval process or need further assistance, contact Amazon Seller Support. Provide detailed information about the error, the steps you have taken, and any relevant documentation.
    • Engage with Amazon seller forums and communities to seek advice from other sellers who might have faced similar issues.

Pro Tip

Advanced Strategies for Managing Brand Approvals on Amazon:

  1. Implement Brand Management Tools:
    • Use brand management tools to automate and streamline the process of managing brand approvals and compliance. These tools can help ensure that all necessary steps are taken promptly and accurately.
    • Integrate these tools with your inventory management system to ensure seamless data synchronization and avoid brand-related issues.
  2. Standardize Brand Approval Procedures:
    • Develop standardized procedures for obtaining and managing brand approvals to ensure consistency and compliance across all listings. Use predefined templates and workflows for brand management.
    • Regularly update these procedures to reflect any changes in Amazon’s requirements or your own data management practices.
  3. Use Product Information Management (PIM) Systems:
    • Implement a PIM system to centralize and manage all product data, including brand information and approvals. PIM systems help ensure that data is accurate, complete, and consistently formatted across all platforms.
    • Integrate your PIM system with Amazon to synchronize data automatically and prevent errors.
  4. Conduct Regular Compliance Audits:
    • Perform regular audits of your product listings to ensure that all information is accurate, up-to-date, and compliant with Amazon’s guidelines. Use audit reports to track compliance and address any recurring issues.
    • Schedule periodic audits to identify and correct any issues with brand approvals.
  5. Educate Your Team:
    • Train your team on best practices for managing brand information and ensuring compliance with Amazon’s guidelines. Ensure they understand the importance of accurate data entry and following standardized procedures.
    • Provide guidelines and checklists to help your team review and update product listings effectively.
  6. Monitor Regulatory Changes:
    • Regularly review updates from Amazon and industry standards regarding brand management and approvals. Stay informed about any changes that might affect your listings.
    • Participate in industry forums and communities to learn from other sellers and share best practices.
  7. Optimize Bulk Editing Tools:
    • Use Amazon’s bulk editing tools to update brand information and approvals for multiple listings simultaneously. Ensure that bulk updates are accurately configured and comply with platform guidelines.
    • Validate bulk editing files before uploading to minimize the risk of errors.
  8. Use Automation for Brand Management:
    • Implement automation tools to manage data entry and verification processes related to brand approvals. Automation reduces the risk of manual errors and ensures that data is consistently accurate.
    • Tools like Zapier or Integromat can integrate with your e-commerce systems to automate brand management tasks.
  9. Utilize Competitor Analysis:
    • Analyze competitor listings to understand how they manage brand approvals within the platform’s limits. Use this insight to refine your own strategy.
    • Identify successful patterns and adapt them to your products.
  10. Stay Proactive:
    • Establish a proactive approach to managing brand approvals by regularly monitoring for any updates or changes in Amazon’s guidelines.
    • Ensure that your brand management system is flexible and can quickly adapt to new regulations and customer expectations.

By following these strategies and maintaining a proactive approach to managing brand approvals, sellers can minimize the risk of "Error 18749: You need approval to list this brand" on Amazon, ensuring accurate and compliant product listings. Proper management of brand information not only helps in preventing errors but also enhances overall visibility, searchability, and sales performance on the platform.

Get more out of your multichannel business the easy way with EasyChannel!

14-day free trial
No credit card needed!
Full access from day one
MacBook mockupiPhone mockup
Cookie Consent

By clicking “Accept”, you agree to enhance site navigation by storing "cookies" on your device. Cookies help us analyze site usage and assist in marketing products that can help you, providing you with a personalized experience. Your data or external website usage is never shared.

View our Privacy Policy for more information.
Cookie settings
Cookie Consent

By clicking “Accept”, you agree to enhance site navigation by storing "cookies" on your device. Cookies help us analyze site usage and assist in marketing products that can help you, providing you with a personalized experience. Your data or external website usage is never shared.

View our Privacy Policy for more information.