Amazon Error: 18918 Error 18918: We believe the main image has a portion of the product cropped (missing) which is not permitted for this product type

The "Error 18918: We believe the main image has a portion of the product cropped (missing) which is not permitted for this product type" occurs when Amazon flags a product listing because the main image does not fully display the entire product, making it non-compliant with Amazon's image guidelines.
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Error 18918: We believe the main image has a portion of the product cropped (missing) which is not permitted for this product type

Error Description

The "Error 18918: We believe the main image has a portion of the product cropped (missing) which is not permitted for this product type" indicates that the main image for your product listing does not comply with Amazon's image guidelines. Amazon requires that product images clearly and fully depict the product being sold without any parts being cropped or missing. This is essential for providing customers with an accurate and complete visual representation of the product, which can significantly impact their purchasing decision.

Common Causes:

  1. Cropped Images: The main image has been cropped, cutting off parts of the product.
  2. Zoomed-In Images: The image is too zoomed in, causing some parts of the product to be out of the frame.
  3. Improper Framing: The product is not properly centered or framed within the image, resulting in parts being excluded.
  4. Editing Errors: Errors during the editing process that result in parts of the product being removed or obscured.

Error Solution

To resolve the "Error 18918: We believe the main image has a portion of the product cropped (missing) which is not permitted for this product type" on Amazon, follow these steps:

  1. Review Amazon’s Image Guidelines:
    • Familiarize yourself with Amazon’s image guidelines, which outline the requirements for product images. Ensure you understand the specific rules for your product category.
  2. Evaluate the Current Image:
    • Carefully examine the current main image for your product listing. Identify any parts of the product that are cropped, missing, or not fully visible.
  3. Capture a New Image:
    • If the current image does not meet Amazon’s guidelines, capture a new image of the product. Ensure that the entire product is fully visible, properly centered, and framed within the image.
    • Use a high-resolution camera to capture clear and detailed images. Avoid using zoom or cropping tools that could cut off parts of the product.
  4. Edit the Image Appropriately:
    • Use image editing software to enhance the quality of the image if needed, but ensure that no parts of the product are cropped or missing.
    • Adjust the brightness, contrast, and color balance to accurately represent the product without altering its appearance.
  5. Ensure Compliance with Guidelines:
    • Make sure the new image complies with all of Amazon’s image guidelines, including:
      • The product should occupy at least 85% of the image frame.
      • The background should be pure white (RGB 255, 255, 255).
      • The image should not contain additional text, graphics, or watermarks.
      • The product should be clearly visible and not obstructed by any props or other objects.
  6. Update the Product Listing:
    • Upload the new, compliant image to your product listing in Amazon Seller Central. Replace the old image with the new one.
    • Ensure that all other images in the listing also comply with Amazon’s guidelines to avoid similar issues.
  7. Verify the Update:
    • After updating the image, verify that the changes have been accepted and that the product listing is now compliant with Amazon’s guidelines.
    • Monitor the listing for any further notifications or issues.
  8. Contact Amazon Support:
    • If you encounter any issues during the update process or need further assistance, contact Amazon Seller Support. Provide detailed information about the error, the steps you have taken to correct it, and any relevant documentation.
    • Engage with Amazon seller forums and communities to seek advice from other sellers who might have faced similar issues.

Pro Tip

Advanced Strategies for Managing Product Images on Amazon:

  1. Implement Image Management Tools:
    • Use image management tools to automate and streamline the process of capturing, editing, and uploading product images. These tools can help ensure that all necessary steps are taken promptly and accurately.
    • Integrate these tools with your product information management system to ensure seamless data synchronization and avoid image-related issues.
  2. Standardize Image Procedures:
    • Develop standardized procedures for capturing and managing product images to ensure consistency and compliance across all listings. Use predefined templates and workflows for image management.
    • Regularly update these procedures to reflect any changes in Amazon’s requirements or your own data management practices.
  3. Use Professional Photography Services:
    • Consider hiring professional photographers to capture high-quality images of your products. Professionals can ensure that the images meet Amazon’s guidelines and accurately represent the product.
    • Provide clear guidelines to photographers to ensure they understand the specific requirements for Amazon product images.
  4. Conduct Regular Image Audits:
    • Perform regular audits of your product images to ensure that all information is accurate, up-to-date, and compliant with Amazon’s guidelines. Use audit reports to track compliance and address any recurring issues.
    • Schedule periodic audits to identify and correct any issues with image quality or compliance.
  5. Educate Your Team:
    • Train your team on best practices for capturing and managing product images. Ensure they understand the importance of accurate data entry and following standardized procedures.
    • Provide guidelines and checklists to help your team review and update product images effectively.
  6. Monitor Regulatory Changes:
    • Regularly review updates from Amazon and industry standards regarding product image requirements and compliance. Stay informed about any changes that might affect your listings.
    • Participate in industry forums and communities to learn from other sellers and share best practices.
  7. Optimize Bulk Editing Tools:
    • Use Amazon’s bulk editing tools to update product images for multiple listings simultaneously. Ensure that bulk updates are accurately configured and comply with platform guidelines.
    • Validate bulk editing files before uploading to minimize the risk of errors.
  8. Use Automation for Image Management:
    • Implement automation tools to manage data entry and verification processes related to product images. Automation reduces the risk of manual errors and ensures that data is consistently accurate.
    • Tools like Zapier or Integromat can integrate with your e-commerce systems to automate image management tasks.
  9. Utilize Competitor Analysis:
    • Analyze competitor listings to understand how they manage product images within the platform’s limits. Use this insight to refine your own strategy.
    • Identify successful patterns and adapt them to your products.
  10. Stay Proactive:
    • Establish a proactive approach to managing product images by regularly monitoring for any updates or changes in Amazon’s guidelines.
    • Ensure that your image management system is flexible and can quickly adapt to new regulations and customer expectations.

By following these strategies and maintaining a proactive approach to managing product images, sellers can minimize the risk of "Error 18918: We believe the main image has a portion of the product cropped (missing) which is not permitted for this product type" on Amazon, ensuring accurate and compliant product listings. Proper management of product images not only helps in preventing errors but also enhances overall visibility, searchability, and sales performance on the platform.

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