Amazon Error: 20005 Listing Not Active

The "Listing Not Active" error occurs when a product listing on Amazon is not visible or available for purchase, potentially due to issues such as policy violations, inventory problems, or account health issues.
Common Errors
Listing Not Active

Error Description

The "Listing Not Active" error on Amazon indicates that a product listing is currently inactive, meaning it is not visible to customers or available for purchase. This can result from a variety of issues including policy violations, inventory shortages, pricing errors, or account-related problems. An inactive listing can significantly impact sales and requires prompt action to resolve the underlying issue and reactivate the listing.

Common Causes of Listing Not Active Error:

  1. Policy Violations: Violations of Amazon’s listing policies, such as incorrect product information, prohibited content, or non-compliance with category-specific guidelines.
  2. Inventory Issues: Out-of-stock items, inventory errors, or inventory settings that prevent the listing from being active.
  3. Pricing Errors: Issues with pricing, such as missing price information, prices below the minimum price threshold, or prices that violate Amazon’s pricing policies.
  4. Account Health Problems: Issues related to account health, such as poor seller performance metrics, policy violations, or account suspensions.
  5. Listing Suppression: Listings suppressed by Amazon due to quality issues, incorrect information, or missing critical details.

Error Solution

To resolve the "Listing Not Active" error, follow these steps:

  1. Identify the Cause:
    • Review the notification from Amazon or check the Account Health Dashboard to identify the specific reason(s) for the listing inactivity. Amazon typically provides detailed reasons for why a listing is inactive.
  2. Review Policy Violations:
    • Ensure that the listing complies with Amazon’s listing policies and guidelines. Correct any violations, such as prohibited content, incorrect information, or missing details.
    • Review category-specific requirements and ensure compliance.
  3. Check Inventory Levels:
    • Verify that the product is in stock and that inventory levels are correctly updated. Ensure that the inventory settings allow the listing to be active.
    • If the item is out of stock, update the inventory levels once the product is restocked.
  4. Correct Pricing Issues:
    • Ensure that the product price is correctly entered and complies with Amazon’s pricing policies. Avoid prices that are too low or too high.
    • Update the pricing information to meet Amazon’s requirements.
  5. Address Account Health Problems:
    • Review your account health metrics and address any issues related to performance, policy violations, or account suspensions.
    • Improve performance metrics such as order defect rate, late shipment rate, and customer service ratings.
  6. Resolve Listing Suppression:
    • If the listing is suppressed, review the suppression reason and correct any issues. This can include updating product information, improving image quality, or providing missing details.
  7. Use Amazon’s Tools:
    • Utilize Amazon’s Listing Quality Dashboard and other tools to identify and correct issues with inactive listings. These tools provide valuable insights and suggestions for improvement.
  8. Contact Amazon Seller Support:
    • If you are unable to resolve the issue, contact Amazon Seller Support for assistance. Provide detailed information about the error and the steps you’ve taken to address it.

Pro Tip

Optimizing Listings to Prevent Inactivity:

  1. Maintain Accurate Listings:
    • Ensure that all product listings are accurate, complete, and comply with Amazon’s guidelines. Regularly review and update listings to maintain high quality.
  2. Monitor Inventory in Real-Time:
    • Use inventory management software to monitor inventory levels in real-time. This helps prevent stockouts and ensures that listings remain active.
  3. Set Competitive Prices:
    • Regularly review and adjust product prices to remain competitive while complying with Amazon’s pricing policies. Use repricing tools if necessary to automate price adjustments.
  4. Enhance Account Health:
    • Focus on maintaining high account health by monitoring performance metrics and addressing any issues promptly. Ensure timely order fulfillment and excellent customer service.
  5. Use Professional Listing Services:
    • Consider using professional product listing services or software to ensure compliance with Amazon’s guidelines and improve listing accuracy.
  6. Engage with Seller Communities:
    • Participate in Amazon seller forums and communities to stay informed about common issues and best practices related to product listings. Engaging with other sellers provides valuable insights.
  7. Leverage Enhanced Brand Content (EBC):
    • If eligible, use Enhanced Brand Content (EBC) or A+ Content to provide detailed and enriched product information. This helps enhance the overall quality and appeal of your listings.
  8. Implement a Quality Control Process:
    • Establish a quality control process to review all product listings before submission. This helps catch and correct any issues that could lead to listing inactivity.
  9. Monitor Listings Regularly:
    • Regularly monitor your product listings to ensure they remain active. Use Amazon’s Seller Central tools to track listing status and address any issues promptly.
  10. Stay Updated with Amazon Policies:
    • Regularly review updates to Amazon’s policies and guidelines. Ensure that your listings are always in compliance with the latest standards.

By following these strategies and maintaining accurate, compliant listings, sellers can avoid the "Listing Not Active" error, ensuring a smooth and efficient listing process on Amazon. Proper management of product listings not only helps in compliance but also enhances the overall reliability and visibility of your products on the platform.

Get more out of your multichannel business the easy way with EasyChannel!

14-day free trial
No credit card needed!
Full access from day one
MacBook mockupiPhone mockup
Cookie Consent

By clicking “Accept”, you agree to enhance site navigation by storing "cookies" on your device. Cookies help us analyze site usage and assist in marketing products that can help you, providing you with a personalized experience. Your data or external website usage is never shared.

View our Privacy Policy for more information.
Cookie settings
Cookie Consent

By clicking “Accept”, you agree to enhance site navigation by storing "cookies" on your device. Cookies help us analyze site usage and assist in marketing products that can help you, providing you with a personalized experience. Your data or external website usage is never shared.

View our Privacy Policy for more information.