Amazon Error: 20015 Error 20015: We do not support the file type of the image uploaded

The "Error 20015: We Do Not Support the File Type of the Image Uploaded" occurs when the image file uploaded for a product listing is in a format that is not supported by Amazon, preventing the image from being accepted and displayed.
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Error 20015: We do not support the file type of the image uploaded

Error Description

The "Error 20015: We Do Not Support the File Type of the Image Uploaded" error indicates that the image file uploaded for your product listing is not in a format supported by Amazon. Amazon requires product images to be in specific formats to ensure compatibility and proper display on the platform. Commonly supported formats include JPEG, PNG, and GIF. Unsupported file types, such as TIFF, BMP, or RAW, will be rejected, resulting in this error.

Common Causes:

  1. Unsupported File Format: The image file is in a format that Amazon does not support (e.g., TIFF, BMP, RAW).
  2. Incorrect File Extension: The file extension does not match the actual file format, causing Amazon to reject it.
  3. Uncommon File Types: Using specialized or less common image file types that are not compatible with Amazon’s system.

Error Solution

To resolve the "Error 20015: We Do Not Support the File Type of the Image Uploaded" on Amazon, follow these steps:

  1. Check Amazon's Supported File Formats:
    • Review Amazon’s guidelines for product images to understand the supported file formats. Generally, Amazon supports JPEG, PNG, and GIF formats for product images.
  2. Verify Image File Type:
    • Check the file type of your image. You can do this by viewing the file properties or opening the image in an image viewer or editing software.
    • Ensure that the file type is one of Amazon’s supported formats.
  3. Convert the Image:
    • If the image is in an unsupported format, convert it to a supported format using image editing software or online conversion tools. For example, convert TIFF, BMP, or RAW files to JPEG or PNG.
    • Ensure that the conversion process maintains the image quality and meets Amazon’s technical requirements.
  4. Check File Extension:
    • Verify that the file extension matches the actual file format. For example, a JPEG file should have a .jpg or .jpeg extension, and a PNG file should have a .png extension.
    • Rename the file if necessary to ensure the correct file extension is used.
  5. Re-save the Image:
    • Open the image in an image editing software and save it in a supported format (JPEG, PNG, or GIF). Use the “Save As” function to select the appropriate file type.
    • Ensure that the software you are using is up-to-date and compatible with the image file format.
  6. Optimize Image Settings:
    • Ensure that the image settings, such as resolution and dimensions, meet Amazon’s requirements. This helps to prevent other potential issues with the image upload.
    • Set the resolution to at least 72 DPI (dots per inch) for web images and ensure the dimensions meet Amazon’s guidelines.
  7. Upload the Correct Image:
    • Re-upload the newly saved or converted image to Amazon Seller Central. Use Amazon’s image upload tools to ensure the files are correctly processed.
    • Monitor the upload process for any errors or issues that might arise.
  8. Contact Amazon Support:
    • If you continue to encounter issues or need further assistance, contact Amazon Seller Support. Provide detailed information about the problem, the steps you have taken to address it, and any relevant documentation.
    • Engage with Amazon seller forums and communities to seek advice from other sellers who might have faced similar issues.

Pro Tip

Advanced Strategies for Managing Product Images on Amazon:

  1. Implement Digital Asset Management (DAM) Systems:
    • Use a DAM system to centralize and manage all digital assets, including product images. DAM systems help ensure that images are correctly formatted and meet Amazon’s requirements.
    • Integrate your DAM system with Amazon to synchronize image data automatically and prevent errors.
  2. Standardize Image Creation and Export Procedures:
    • Develop standardized procedures for creating, saving, and exporting images to ensure consistency and compliance across all listings. Use predefined templates and workflows for image management.
    • Regularly update these procedures to reflect any changes in Amazon’s requirements or your own data management practices.
  3. Use Product Information Management (PIM) Systems:
    • Implement a PIM system to centralize and manage all product data, including images. PIM systems help ensure that data is accurate, complete, and consistently formatted across all platforms.
    • Integrate your PIM system with Amazon to synchronize image data automatically and prevent errors.
  4. Conduct Regular Image Audits:
    • Perform regular audits of your product listings to ensure that all images are in supported formats and meet Amazon’s guidelines. Use audit reports to track compliance and address any recurring issues.
    • Schedule periodic audits to identify and correct any issues with image file types.
  5. Educate Your Team:
    • Train your team on best practices for creating and managing product images. Ensure they understand the importance of accurate data entry and following standardized procedures.
    • Provide guidelines and checklists to help your team review and update product images effectively.
  6. Monitor Image Quality:
    • Regularly monitor the quality of your product images to ensure they meet Amazon’s guidelines and provide a good customer experience. Use image quality assessment tools to identify and address any issues.
    • Address image quality issues promptly to ensure uninterrupted compliance.
  7. Optimize Bulk Editing Tools:
    • Use Amazon’s bulk editing tools to update image information for multiple listings simultaneously. Ensure that bulk updates are accurately configured and comply with platform guidelines.
    • Validate bulk editing files before uploading to minimize the risk of errors.
  8. Use Automation for Image Management:
    • Implement automation tools to manage data entry and verification processes related to images. Automation reduces the risk of manual errors and ensures that data is consistently accurate.
    • Tools like Zapier or Integromat can integrate with your e-commerce systems to automate image management tasks.
  9. Utilize Competitor Analysis:
    • Analyze competitor listings to understand how they manage product images within the platform’s limits. Use this insight to refine your own strategy.
    • Identify successful patterns and adapt them to your products.
  10. Stay Proactive:
    • Establish a proactive approach to managing product images by regularly monitoring for any updates or changes in Amazon’s guidelines.
    • Ensure that your image management system is flexible and can quickly adapt to new regulations and customer expectations.

By following these strategies and maintaining a proactive approach to managing product images, sellers can minimize the risk of "Error 20015: We Do Not Support the File Type of the Image Uploaded" on Amazon, ensuring accurate and compliant product listings. Proper management of image files not only helps in preventing errors but also enhances overall visibility, searchability, and sales performance on the platform.

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