Amazon Error: 90097 Error 90097: The value ‘grau’ is invalid

The "Error 90097: The value ‘grau’ is invalid" occurs when the value provided for an attribute does not meet Amazon’s accepted values, likely due to the use of non-English terms or unsupported values.
Common Errors
Error 90097: The value ‘grau’ is invalid

Error Description

The "Error 90097: The value ‘grau’ is invalid" error indicates that the value entered for a specific attribute is not recognized or accepted by Amazon. This issue commonly arises when a non-English term is used, or the value does not match Amazon’s predefined list of accepted values for that attribute. For example, ‘grau’ is the German word for ‘gray,’ which may not be accepted if Amazon expects the attribute values to be in English.

Common Causes:

  1. Non-English Terms: Using a non-English term (e.g., 'grau' instead of 'gray').
  2. Unsupported Values: Entering a value that is not recognized by Amazon’s system.
  3. Typographical Errors: Mistakes in typing the attribute value.
  4. Incorrect Data Formats: The value is not formatted correctly.

Error Solution

To resolve the "Error 90097: The value ‘grau’ is invalid," follow these steps:

  1. Identify the Invalid Attribute:
    • Review the error message details in Amazon Seller Central to identify the specific attribute and the value causing the issue.
    • Note the SKU and the attribute that contains the invalid value.
  2. Verify Accepted Values:
    • Refer to Amazon’s guidelines or help documentation for the correct and accepted values for the specific attribute.
    • Ensure you understand the specific requirements for the attribute in question.
  3. Correct the Attribute Value:
    • Access your inventory file or the specific product listing.
    • Update the attribute value to match one of the valid values accepted by Amazon.


  • Replace ‘grau’ with ‘gray’ if the attribute pertains to color.
  1. Use Amazon’s Templates:
    • Ensure you are using the correct category-specific templates provided by Amazon.
    • These templates help ensure that each attribute is populated with valid values.
  2. Submit the Corrected Data:
    • Prepare a new inventory file with the corrected attribute value.
    • Use Amazon’s bulk upload tools to submit the corrected inventory file.
    • Validate the file before uploading to ensure it meets Amazon’s requirements.
  3. Monitor and Verify Updates:
    • After submission, monitor the status of your SKU updates in Amazon Seller Central.
    • Verify that the error is resolved and that the listing is active without issues.
  4. Implement Data Validation Checks:
    • Integrate data validation checks in your inventory management system to prevent future occurrences of this error.
    • Use automated tools to validate and verify the correctness of product data before submitting listings.
  5. Educate Your Team:
    • Train your team on Amazon’s requirements for attribute values and how to verify them.
    • Provide guidelines and resources to help them stay updated with Amazon’s requirements.

Pro Tip

Advanced Strategies for Managing Attribute Values on Amazon

  1. Develop a Comprehensive Data Management System:
    • Implement a robust data management system to centralize and manage all product information, including attribute values. Such systems help ensure data accuracy, consistency, and compliance with Amazon's guidelines.
    • Utilize software that integrates with Amazon’s API to automate the synchronization of product data, minimizing the risk of invalid attribute values.
  2. Create Standard Operating Procedures (SOPs):
    • Develop and document SOPs for entering and managing product data. These procedures should include steps for verifying attribute values, using the correct templates, and validating data before submission.
    • Regularly update these SOPs to reflect any changes in Amazon’s requirements or your internal processes.
  3. Regular Training and Updates:
    • Provide ongoing training for your team on Amazon’s standards for attribute values and the importance of accurate data entry. Ensure they understand the impact of invalid values on listing visibility and performance.
    • Keep your team informed about any updates or changes in Amazon’s guidelines through regular briefings or training sessions.
  4. Conduct Periodic Data Audits:
    • Schedule regular audits of your product listings to ensure compliance with Amazon’s attribute value requirements. Use audit reports to identify and correct any discrepancies.
    • Implement corrective actions based on audit findings to prevent recurring issues.
  5. Utilize Amazon’s Tools and Resources:
    • Take advantage of the tools and resources provided by Amazon, such as inventory templates and validation tools, to ensure your product data is complete and compliant.
    • Use Amazon’s Seller Central support and forums to stay informed about best practices and common issues faced by other sellers.
  6. Engage with the Seller Community:
    • Participate in Amazon seller forums and communities to share experiences and learn from other sellers. Engage in discussions about data management and compliance to gain insights and best practices.
    • Attend webinars, workshops, and events hosted by Amazon or industry experts to enhance your understanding and skills.
  7. Monitor Product Performance Metrics:
    • Regularly monitor the performance metrics of your listings to identify any potential issues related to attribute values. Use performance reports to track the impact of accurate data management on sales and visibility.
    • Address any performance issues promptly to maintain compliance and optimize your listings.
  8. Implement Automated Solutions:
    • Consider implementing automated solutions or software that can assist in managing product data. These tools can help validate data, automate updates, and integrate with your inventory management system.
    • Evaluate the benefits of such solutions to determine if they can enhance your data management processes and reduce the risk of invalid attribute values.
  9. Stay Updated with Amazon’s Policies:
    • Regularly review Amazon’s policies and guidelines regarding product listings and attribute values. Stay informed about any changes or updates that may affect your listings.
    • Subscribe to Amazon’s newsletters and follow their seller blogs to receive the latest information and updates.
  10. Professional Consultation:
    • If you face ongoing challenges with managing attribute values, consider seeking professional consultation from experts specializing in Amazon compliance and data management.
    • Professional consultants can provide tailored advice, help navigate complex issues, and improve your overall data management practices.

By adopting these advanced strategies, sellers can effectively manage attribute values, minimize the risk of "Error 90097: The value ‘grau’ is invalid," and ensure accurate and compliant product listings on Amazon. Proper data management not only prevents errors but also enhances the visibility, searchability, and overall performance of your products on the platform.

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