Amazon Error: 90117 Description Exceeds Character Limit

The "Description Exceeds Character Limit" error on Amazon signifies that the product description provided for a listing is too lengthy and surpasses the maximum character limit specified by Amazon’s guidelines. Amazon imposes character limits on product descriptions to ensure clarity, consistency, and readability across its platform. Exceeding these limits can prevent the listing from being successfully created or updated, impacting the product’s visibility and searchability.

Common Causes of Description Exceeds Character Limit Error:

1. Overly Detailed Descriptions: Including excessive details that could be better placed in bullet points or other sections.
2. Redundant Information: Repeating information already covered in other parts of the listing, such as bullet points or titles.
3. Unnecessary Keywords: Keyword stuffing in an attempt to improve search ranking, which makes the description excessively long.
4. Verbose Language: Using overly descriptive or verbose language instead of concise and clear wording.
5. Inclusion of Non-Essential Information: Adding information that is not directly relevant to the product’s key features or benefits.

To resolve the "Description Exceeds Character Limit" error, follow these steps:

1. Review Amazon’s Character Limits:
   • Familiarize yourself with Amazon’s character limit guidelines for product descriptions. Typically, Amazon allows up to 2000 characters for product descriptions, but this can vary by category.
2. Analyze the Current Description:
   • Review the current product description to identify areas where it can be trimmed or simplified. Focus on removing redundant or non-essential information.
3. Prioritize Key Information:
   • Ensure that the most important details about the product are included at the beginning of the description. Highlight key features, benefits, and uses concisely.
4. Use Bullet Points:
   • Transfer detailed specifications and features to bullet points, which are also important for SEO and user readability. This helps keep the description concise while providing necessary information.
5. Eliminate Redundant Content:
   • Remove any repetitive information that has already been covered in the title, bullet points, or other sections of the listing. Avoid restating the same points multiple times.
6. Optimize Language:
   • Use clear and concise language. Avoid unnecessary adjectives, adverbs, and verbose phrases. Focus on straightforward and impactful wording.
7. Avoid Keyword Stuffing:
   • Ensure the description is naturally written and not overfilled with keywords. Use relevant keywords sparingly and appropriately.
8. Use Enhanced Brand Content (EBC) or A+ Content:
   • If eligible, use Enhanced Brand Content (EBC) or A+ Content to provide additional product details and visuals. This allows you to offer more information without exceeding character limits in the main description.
9. Check and Revise:
   • After editing, check the character count to ensure it is within the allowed limit. Revise further if necessary to meet the guidelines.
10. Utilize Amazon’s Tools:
    • Use Amazon’s Listing Quality Dashboard and other tools to ensure the description complies with Amazon’s standards and character limits.