Amazon Error: 90122 HTML Tags in Product Description

The "HTML Tags in Product Description" error occurs when a product description includes unsupported or incorrectly formatted HTML tags, preventing the listing from being successfully created or updated on Amazon.
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HTML Tags in Product Description

Error Description

The "HTML Tags in Product Description" error on Amazon indicates that the product description contains HTML tags that are either not supported or improperly formatted according to Amazon’s guidelines. Amazon allows limited use of HTML in product descriptions to enhance presentation, but it has strict rules on which tags are permitted. Unsupported HTML tags can lead to issues with displaying the product description correctly, resulting in poor customer experience and potential suppression of the listing.

Common Causes of HTML Tags in Product Description Error:

  1. Unsupported HTML Tags: Using HTML tags that Amazon does not allow, such as <script>, <iframe>, <style>, and others.
  2. Incorrectly Formatted HTML: Errors in HTML syntax, such as missing closing tags or improper nesting.
  3. Excessive HTML Use: Overuse of HTML formatting, which can make the description cluttered and hard to read.
  4. Deprecated HTML Tags: Using outdated HTML tags that are no longer supported.
  5. Special Characters: Incorrect encoding of special characters in the HTML code.

Error Solution

To resolve the "HTML Tags in Product Description" error, follow these steps:

  1. Review Amazon’s HTML Guidelines:
    • Familiarize yourself with Amazon’s guidelines for using HTML in product descriptions. Amazon typically allows basic tags like <b>, <i>, <br>, and <ul>, but disallows more complex tags.
  2. Identify Unsupported Tags:
    • Examine the product description to identify any unsupported HTML tags. Commonly disallowed tags include <script>, <style>, <iframe>, and others.
  3. Correct HTML Syntax:
    • Ensure that all HTML tags are correctly formatted with proper opening and closing tags. Check for any syntax errors, such as missing or mismatched tags.
  4. Simplify HTML Use:
    • Simplify the use of HTML in the description. Focus on clear and minimal formatting to enhance readability without overcomplicating the code.
  5. Remove Deprecated Tags:
    • Remove any deprecated HTML tags and replace them with supported alternatives. For instance, replace <font> tags with CSS for styling if necessary.
  6. Encode Special Characters:
    • Ensure that special characters are correctly encoded in the HTML. For example, use &amp; for &, &lt; for <, and &gt; for >.
  7. Validate HTML Code:
    • Use an HTML validator tool to check the code for errors and compliance with Amazon’s guidelines. These tools can help identify issues and suggest corrections.
  8. Update Product Description:
    • After making the necessary corrections, update the product description in Amazon Seller Central. Ensure that the description is clear, concise, and free of unsupported HTML.
  9. Test Display:
    • Preview the updated product description to ensure it displays correctly. Check for any formatting issues and adjust as needed.
  10. Contact Amazon Seller Support:
    • If you are unable to resolve the issue, contact Amazon Seller Support for assistance. Provide detailed information about the error and the steps you’ve taken to correct it.

Pro Tip

Optimizing Product Descriptions with HTML for Amazon:

  1. Use Allowed HTML Tags:
    • Stick to the HTML tags that Amazon explicitly allows. Commonly permitted tags include <b> (bold), <i> (italic), <ul> (unordered list), <ol> (ordered list), <li> (list item), <br> (line break), and <p> (paragraph).
  2. Create a Standardized HTML Template:
    • Develop a standardized HTML template for product descriptions that complies with Amazon’s guidelines. This template should include basic formatting for consistency and readability.
  3. Minimize HTML Use:
    • Use HTML sparingly to avoid cluttering the description. Focus on making the text readable and informative without relying heavily on formatting.
  4. Regularly Review Amazon’s Guidelines:
    • Amazon’s policies and guidelines can change. Regularly review the latest guidelines to ensure your descriptions remain compliant with current standards.
  5. Train Your Team:
    • Provide training for your team on the correct use of HTML in Amazon product descriptions. Ensure they understand the allowed tags and proper formatting practices.
  6. Leverage Enhanced Brand Content:
    • If eligible, use Enhanced Brand Content (EBC) or A+ Content to provide richer and more visually appealing product information. These features offer advanced formatting options within Amazon’s guidelines.
  7. Use Clean and Simple Code:
    • Write clean and simple HTML code. Avoid complex or nested tags that could lead to formatting issues or errors.
  8. Monitor Customer Feedback:
    • Pay attention to customer feedback and reviews to identify any issues with how the product description is displayed. Use this feedback to improve formatting and readability.
  9. Regularly Validate HTML Code:
    • Use HTML validators to regularly check the code for errors and compliance. Automated tools can help maintain high-quality descriptions and prevent formatting issues.
  10. Engage with Seller Communities:
    • Participate in Amazon seller forums and communities to stay informed about common HTML-related issues and best practices. Sharing experiences with other sellers provides valuable insights and solutions.

By following these strategies and maintaining clear, compliant HTML formatting, sellers can avoid the "HTML Tags in Product Description" error, ensuring a smooth and effective listing process on Amazon. Proper use of HTML not only helps in compliance but also enhances the overall readability and appeal of product descriptions, leading to better customer engagement and higher sales.

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