The "Error 90199: Value for 'item_name' must not contain HTML tags" error indicates that the product name entered for the item_name
attribute contains HTML tags. Amazon’s guidelines require that the item_name
attribute contains plain text only, without any HTML or other formatting tags, to ensure consistency and readability across the platform.
Common Causes:
To resolve the "Error 90199: Value for 'item_name' must not contain HTML tags," follow these steps:
item_name
attribute.item_name
attribute to remove any HTML tags.Example Correction:
<b>Super Cool Product</b>
Super Cool Product
Advanced Strategies for Managing Product Names on Amazon
By adopting these advanced strategies, sellers can effectively manage product names, minimize the risk of "Error 90199: Value for 'item_name' must not contain HTML tags," and ensure accurate and compliant product listings on Amazon. Proper data management not only prevents errors but also enhances the visibility, searchability, and overall performance of your products on the platform.