Amazon Error: Incorrect Description/Title

The "Incorrect Description/Title" error on Amazon occurs when a product listing's title or description does not comply with Amazon's guidelines, potentially due to formatting issues, keyword stuffing, or policy violations.
Common Errors
Incorrect Description/Title

Error Description

The "Incorrect Description/Title" error is encountered by sellers on Amazon when their product listings fail to meet Amazon's strict guidelines regarding titles and descriptions. These guidelines are designed to ensure consistency, clarity, and a high-quality shopping experience for customers. An incorrect title or description can lead to confusion, misrepresentation of the product, and a poor customer experience.

Common Causes of Incorrect Description/Title Error:

  1. Non-compliant Formatting: Titles or descriptions that do not adhere to Amazon's formatting guidelines, such as using all capital letters, excessive punctuation, or special characters.
  2. Keyword Stuffing: Overuse of keywords in an attempt to manipulate search rankings, which can make titles and descriptions hard to read and reduce the quality of the listing.
  3. Misleading Information: Including false or exaggerated claims about the product's features, benefits, or uses.
  4. Prohibited Terms: Using restricted or prohibited terms, such as "free shipping," "guaranteed," or competitor brand names.
  5. Exceeding Character Limits: Titles or descriptions that exceed Amazon's specified character limits, making them too long and unwieldy.
  6. Inconsistent Information: Providing information in the title or description that does not match the product, leading to confusion and potential complaints from customers.

Error Solution

To resolve the "Incorrect Description/Title" error, follow these steps:

  1. Review Amazon's Guidelines:
    • Familiarize yourself with Amazon's title and description guidelines for product listings. These can be found in Amazon's help section or seller resources.
  2. Identify Non-compliant Elements:
    • Carefully review the error message from Amazon to identify specific issues with your title or description. Look for formatting errors, prohibited terms, or excessive keyword usage.
  3. Correct Formatting Issues:
    • Ensure your title and description follow Amazon’s formatting rules:
      • Capitalize the first letter of each word, except for conjunctions, prepositions, and articles unless they are the first word.
      • Avoid using all caps, special characters, or excessive punctuation.
      • Use numerals instead of spelling out numbers (e.g., "10" instead of "ten").
  4. Optimize Keyword Usage:
    • Use relevant keywords naturally and sparingly. Focus on creating a clear, concise, and informative title and description that accurately represent the product.
    • Avoid keyword stuffing, which can make your listing less readable and lead to disapproval.
  5. Ensure Accurate Information:
    • Provide truthful and accurate information about the product. Avoid making exaggerated claims or including irrelevant details.
    • Match the title and description with the actual features and benefits of the product.
  6. Stay Within Character Limits:
    • Adhere to Amazon's character limits for titles (typically 200 characters) and descriptions (up to 2,000 characters). Ensure your content is concise and to the point.
  7. Remove Prohibited Terms:
    • Eliminate any prohibited terms or phrases from your title and description. Avoid making promises like "guaranteed," "free," or referencing competitor brands.
  8. Consistency Across Listings:
    • Ensure consistency in product information across all listings. This includes matching the title, description, bullet points, and product features.
  9. Utilize Amazon’s Tools:
    • Use Amazon’s Listing Quality Dashboard and other tools to validate your listings before submission. These tools can highlight potential issues and suggest corrections.
  10. Contact Amazon Seller Support:
    • If you are unable to resolve the issue, contact Amazon Seller Support for assistance. Provide them with detailed information about the error and the steps you’ve taken to correct it.

Pro Tip

Optimizing Titles and Descriptions to Prevent Errors:

  1. Develop Standardized Templates:
    • Create standardized templates for product titles and descriptions that adhere to Amazon’s guidelines. This ensures consistency and reduces the likelihood of errors.
  2. Utilize Professional Copywriting Services:
    • Consider hiring professional copywriters who specialize in e-commerce listings. They can craft optimized and compliant titles and descriptions that enhance the appeal of your products.
  3. Conduct A/B Testing:
    • Perform A/B testing on different versions of titles and descriptions to determine which formats and keyword placements yield the best performance. Use this data to refine your listings.
  4. Regularly Update Listings:
    • Keep your product listings up-to-date with any changes in Amazon’s guidelines. Regularly review and update titles and descriptions to ensure ongoing compliance.
  5. Incorporate Customer Feedback:
    • Pay attention to customer reviews and feedback. If customers frequently mention confusion or issues with your product descriptions, use this feedback to improve clarity and accuracy.
  6. Leverage SEO Best Practices:
    • Incorporate SEO best practices in your titles and descriptions, but prioritize readability and compliance over keyword optimization. Ensure that your listings are both search-engine-friendly and customer-friendly.
  7. Engage with Amazon Seller Communities:
    • Participate in Amazon seller forums and communities to stay informed about common issues and best practices related to product listings. Engaging with other sellers can provide valuable insights and tips.
  8. Implement a Quality Control Process:
    • Establish a robust quality control process to review all product listings before submission. This process should include checking for formatting, compliance, and accurate representation of the product.
  9. Utilize Amazon's Enhanced Brand Content:
    • If eligible, use Amazon's Enhanced Brand Content (EBC) or A+ Content to provide a richer and more informative product description. This helps in better storytelling and highlighting the unique selling points of your product.

By adhering to Amazon’s guidelines, maintaining accurate and clear product information, and implementing proactive measures, sellers can avoid the "Incorrect Description/Title" error, ensuring a smooth and effective listing process on Amazon.

Get more out of your multichannel business the easy way with EasyChannel!

14-day free trial
No credit card needed!
Full access from day one
MacBook mockupiPhone mockup
Cookie Consent

By clicking “Accept”, you agree to enhance site navigation by storing "cookies" on your device. Cookies help us analyze site usage and assist in marketing products that can help you, providing you with a personalized experience. Your data or external website usage is never shared.

View our Privacy Policy for more information.
Cookie settings
Cookie Consent

By clicking “Accept”, you agree to enhance site navigation by storing "cookies" on your device. Cookies help us analyze site usage and assist in marketing products that can help you, providing you with a personalized experience. Your data or external website usage is never shared.

View our Privacy Policy for more information.