Amazon Error: 18370 Error 18370: Trademark on Product Detail Page

The "Error 18370: Trademark on Product Detail Page" occurs when a product listing contains a trademarked term or logo without proper authorization, violating Amazon’s intellectual property policies.
Common Errors
Error 18370: Trademark on Product Detail Page

Error Description

The "Error 18370: Trademark on Product Detail Page" indicates that the product detail page includes a trademarked term, logo, or other intellectual property that you may not have the rights to use. Amazon strictly enforces its intellectual property policies to protect brand owners and ensure that all listings comply with legal standards. Unauthorized use of trademarks can lead to listings being removed, account suspension, or legal actions from trademark owners.

Common Causes:

  1. Unauthorized Use of Trademarks: Including trademarked terms, logos, or images in the product title, description, or images without permission from the trademark owner.
  2. Keyword Violations: Using trademarked terms as keywords to improve search visibility.
  3. Incorrect Product Descriptions: Descriptions that inadvertently include trademarked terms or brand names not associated with the product.
  4. Third-Party Content: Content copied from other sources that include trademarks.

Error Solution

To resolve the "Error 18370: Trademark on Product Detail Page" on Amazon, follow these steps:

  1. Review Amazon’s Intellectual Property Policy:
    • Familiarize yourself with Amazon’s intellectual property policies and guidelines. Understand what constitutes a violation and the implications of unauthorized trademark use.
  2. Identify the Trademarked Content:
    • Carefully review your product listing to identify the trademarked term, logo, or image that triggered the error. Check the product title, description, bullet points, images, and keywords for any unauthorized trademark use.
  3. Remove or Replace Trademarked Content:
    • If you do not have authorization to use the trademarked content, remove it from the product listing. Replace trademarked terms with generic or descriptive terms that accurately describe the product without violating intellectual property rights.
    • Ensure that all images and logos used in the listing are either your own or authorized for use.
  4. Verify Product Descriptions:
    • Ensure that product descriptions do not include references to trademarked brands or terms unless you have explicit permission to use them. Use descriptive language that focuses on the product’s features and benefits without infringing on trademarks.
  5. Check Keywords:
    • Remove any trademarked terms from the backend keywords of your listing. Use alternative keywords that are relevant to your product but do not violate trademark rights.
  6. Provide Proof of Authorization (if applicable):
    • If you have authorization to use the trademark, provide the necessary documentation to Amazon. This can include authorization letters, licensing agreements, or other proof of permission from the trademark owner.
    • Use Amazon Seller Central to upload the documentation and respond to any requests for additional information from Amazon.
  7. Update Product Listing:
    • After making the necessary changes, update the product listing in Amazon Seller Central. Ensure that the updated information reflects the removal or replacement of trademarked content.
    • Resubmit the product listing for Amazon’s review and monitor the submission to ensure the error has been resolved.
  8. Clear Browser Cache and Cookies:
    • Clear your browser’s cache and cookies to ensure you are viewing the most recent version of your listings.
    • Try using an incognito or private browsing mode to rule out browser-specific problems.
  9. Contact Amazon Support:
    • If you encounter any issues during the update process or need further assistance, contact Amazon Seller Support. Provide detailed information about the error, the steps you have taken, and any relevant documentation.
    • Engage with Amazon seller forums and communities to seek advice from other sellers who might have faced similar issues.

Pro Tip

Advanced Strategies for Managing Intellectual Property on Amazon:

  1. Implement Intellectual Property Management Tools:
    • Use intellectual property management tools to automate and streamline the process of managing trademarks and other intellectual property. These tools can help identify potential violations before listings are submitted.
    • Integrate these tools with your inventory management system to ensure seamless data synchronization and avoid intellectual property-related issues.
  2. Standardize Listing Procedures:
    • Develop standardized procedures for creating and verifying product listings to ensure consistency and compliance with intellectual property guidelines. Use predefined templates and workflows for listing management.
    • Regularly update these procedures to reflect any changes in Amazon’s requirements or your own data management practices.
  3. Use Product Information Management (PIM) Systems:
    • Implement a PIM system to centralize and manage all product data, including intellectual property information. PIM systems help ensure that data is accurate, complete, and consistently formatted across all platforms.
    • Integrate your PIM system with Amazon to synchronize data automatically and prevent errors.
  4. Conduct Regular Intellectual Property Audits:
    • Perform regular audits of your product data to ensure that intellectual property information is accurate, up-to-date, and compliant with Amazon’s guidelines. Use audit reports to track compliance and address any recurring issues.
    • Schedule periodic audits to identify and correct any issues with intellectual property management.
  5. Educate Your Team:
    • Train your team on best practices for managing intellectual property and ensuring compliance with Amazon’s guidelines. Ensure they understand the importance of accurate data entry and following standardized procedures.
    • Provide guidelines and checklists to help your team review and update product listings effectively.
  6. Monitor Regulatory Changes:
    • Regularly review updates from Amazon and industry standards regarding intellectual property management. Stay informed about any changes that might affect your listings.
    • Participate in industry forums and communities to learn from other sellers and share best practices.
  7. Optimize Bulk Editing Tools:
    • Use Amazon’s bulk editing tools to update intellectual property information for multiple listings simultaneously. Ensure that bulk updates are accurately configured and comply with platform guidelines.
    • Validate bulk editing files before uploading to minimize the risk of errors.
  8. Use Automation for Intellectual Property Management:
    • Implement automation tools to manage data entry and verification processes related to intellectual property. Automation reduces the risk of manual errors and ensures that data is consistently accurate.
    • Tools like Zapier or Integromat can integrate with your e-commerce systems to automate intellectual property management tasks.
  9. Utilize Competitor Analysis:
    • Analyze competitor listings to understand how they manage intellectual property within the platform’s limits. Use this insight to refine your own strategy.
    • Identify successful patterns and adapt them to your products.
  10. Stay Proactive:
    • Establish a proactive approach to managing intellectual property by regularly monitoring for any updates or changes in Amazon’s guidelines.
    • Ensure that your intellectual property management system is flexible and can quickly adapt to new regulations.

By following these strategies and maintaining a proactive approach to managing intellectual property, sellers can minimize the risk of "Error 18370: Trademark on Product Detail Page" on Amazon, ensuring accurate and compliant product listings. Proper management of intellectual property not only helps in preventing errors but also enhances overall visibility, searchability, and sales performance on the platform.

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