Ecommerce Tips
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Learn How to List on Multiple Platforms: A Beginner's Guide to Selling on Multiple Marketplaces

Ecommerce Tips
Boost Sales by Selling on Multiple Marketplaces
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Published on:
June 25, 2024

As an online seller, you've no doubt entertained the possibility of selling on multiple marketplaces in the past. After all, it's a simple way to get more eyes on your products by showing them to more buyers, diversify your sales channels, and grow your business. So why don't all sellers sell on multiple marketplaces? The major challenge of selling on several marketplaces simultaneously is obvious – every new platform you sell on is another store you'll need to manage, with inventory you'll need to keep in sync, customers you'll have attend to, marketplace rules and policies you'll need to adhere to, and more. While these issues were a major challenge for ecommerce sellers in the past, today there are simple and accessible solutions for simple, smart, and efficient multichannel selling. In this guide, we'll discuss how to list on multiple platforms, understand how to sell on multiple marketplaces simultaneously, examine some popular marketplaces to consider for multichannel selling, and outline some best practices to adhere to when selling on multiple marketplaces.

how to list on multiple platforms

Why Should You Sell on Multiple Marketplaces?

Selling on multiple marketplaces has many potential benefits for online sellers. While some benefits are obvious, like reaching a wider audience, others, such as diversifying your business to minimize risk, might be less intuitive for more novice ecommerce sellers. In this section, we'll go over the main benefits of selling on multiple marketplaces to help you understand why so many ecommerce sellers choose multichannel commerce to grow their business.

Reach a Wider Audience

In today's ecommerce landscape, most shoppers have their preferred shopping platforms, which they rarely (if ever) stray from. Rather than looking for an item on the wider internet, they'll hop onto their ecommerce marketplace or social media platform of choice, and begin their search there. A majority of these buyers can only be found on their preferred platforms, which means that if a shopper prefers to shop on Amazon, Depop, and TikTok, you'll miss out on them entirely if you only sell on eBay. In other words, with every additional selling channel, you'll expand your pool of potential buyers, enabling you to reach a wider audience with your products.

Diversify Your Sales Channels to Minimize Risk

When you sell on only one channel, you put the entirety of your ecommerce business in the hands of a single marketplace. This means that everything from a false claim by a buyer, a streak of bad feedback due to a faulty batch of items, a wave of shipping delays due to bad weather, or a change in policy that requires a few days for verification can result in your business grinding to a halt. The best way to mitigate the risk is to diversify your selling channels; the more sales channels you have, the smaller the risk posed to your ecommerce business should you lose one of them – either temporarily or permanently – due to factors outside of your control.

Build Credibility with Potential Buyers

Aside from more revenue streams, more selling channels mean a stronger online presence and increased brand awareness. This has many benefits, among them increased credibility for your brand in the eyes of potential buyers. A seller who sells on only one marketplace may provide top-notch products, competitive prices, and excellent service, but single stores appear less reliable to potential buyers, who are used to shopping at retail chains or through established online retailers. Additionally, when you sell on multiple marketplaces, you'll build your reputation and feedback on each one independently, establishing your credibility even further in the eyes of potential buyers.

Top 5 Marketplaces to Consider

For ecommerce sellers looking to sell on multiple marketplaces, there is no shortage of marketplaces to consider. Each marketplace has its pros and cons, and which ones could work for your business will depend heavily on what you sell, what kind of selling experience you're looking for, and what your goals are when growing your single ecommerce store into a multichannel ecommerce business. Below, we'll review several of the most popular marketplaces on the internet today, and examine them from a seller's perspective to help you better understand each one to see if it could be a good fit for you.  


1. Amazon

The internet's biggest and most popular marketplace, Amazon sells everything from e-books to prescription medications. No matter what you sell, chances are that you'll be able to list and sell it on Amazon. And while this means that a huge number of shoppers will default to Amazon for practically anything they're looking to buy, it also means that you're likely to encounter fierce competition as a seller on the platform, especially since Amazon themselves are essentially a competing seller. Additionally, the listing process on Amazon is considerably more complicated than other marketplaces. Luckily, with EasyChannel, you'll be able to easily list on Amazon while managing your listings directly through EasyChannel's simple interface.


2. eBay

A rare favorite among buyers and sellers alike, eBay is a great, low-risk option for ecommerce sellers looking to add another selling channel to their repertoire. eBay is a smaller marketplace than Amazon, and, unlike Amazon, does not sell products to buyers on the platform. While it has a slightly more limited selection of product categories in comparison to some larger marketplaces, eBay still has an impressive assortment of product categories suitable for sellers of all kinds. Furthermore, sellers on eBay have a choice between several types of buying formats, from fixed-price listings to auctions to best offers, allowing for far more selling and pricing flexibility than other marketplaces. Plus, with EasyChannel's eBay listing tool, you can list your products on eBay and be up and running in no time!


3. Etsy

Etsy is a niche-oriented marketplace for sellers selling craft supplies, handmade/custom goods, and vintage items. If your products meet these criteria, Etsy might be a good next step in growing your ecommerce business. A creative marketplace with a strong sense of community and an emphasis on the unique, Etsy is loved by buyers for its approach to online commerce, which blends a community feel with an online shopping platform for a digital take on traditional craft fairs. Start selling on Etsy with EasyChannel, and enjoy an easy start on this one-of-a-kind ecommerce marketplace!  


4. Walmart

A direct challenger to Amazon, Walmart is a massive marketplace with virtually limitless potential for growth. Shoppers love Walmart for its convenience and buyer protections, but sellers may be put off by the relatively challenging listing process. If you think Walmart could be a good choice for growing your ecommerce business, EasyChannel's Walmart listing software offers a simple way to cross-list your products and integrate your existing store with Walmart!


5. AliExpress

A relative newcomer in the western world's ecommerce landscape, AliExpress has seen an immense influx of buyers from the West in recent years. The marketplace is famous for highly competitive – some might even say cutthroat – prices and an immense number of shops and offering a wide variety of goods. While the majority of sellers on the platform are based in China, the marketplace has recently begun opening its doors to sellers in Europe. As of writing, US-based sellers cannot list and sell on AliExpress. As AliExpress prepares to expand its seller eligibility to more countries, stay tuned for EasyChannel's upcoming AliExpress integration.

How to List Your Products on Multiple Marketplaces with EasyChannel

EasyChannel is a multichannel listing, selling, and management tool for ecommerce sellers, designed to enable sellers to integrate their selling channels and manage everything from listings to orders in one place. If you want to grow your ecommerce business and sell on multiple marketplaces, webstores, and social commerce platforms, a third-party multichannel ecommerce software like EasyChannel is the essential to facilitate growth and maintain a top-notch level of seller performance. In this section, we'll take a look at how you can leverage EasyChannel's toolbox of listing features, channel integrations, and selling tools to list and sell on multiple platforms and instantly grow your ecommerce business.

Sign up for an Account

Sign up for an EasyChannel account

Begin by signing up for your free EasyChannel account. You'll be able to sign up for a free 7-day trial of EasyChannel without a credit card and with no commitment, so you can see what EasyChannel can do for your business with zero risk.

Connect Your Marketplaces

Sell on multiple marketplaces

After you've signed up for your EasyChannel account, you'll be able to link your selling channels. If you're currently only selling on one marketplace and want to use EasyChannel to expand to new marketplaces, you'll first need to create accounts on those marketplaces, then link the accounts to EasyChannel.

Create or Import Products

Sell on multiple platforms

Once you have your main store and additional marketplace accounts linked, you'll be able to import your products from your main account, or create new products using EasyChannel's catalog. These products can then be exported to any and all of the accounts you created in the previous step, as well as any new selling channels you'll link in the future. If you currently sell on more than one account and want to import products from both, you'll be able to do so through EasyChannel.

Create Listing Mapping Templates

Custom listing mapping templates

While you can have as many attributes and variables as you want for products in your EasyChannel catalog, every channel you sell on will have different listing requirements and slightly different product attributes. That’s why EasyChannel enables you to create mapping templates for your listings. These listing mapping templates define which product attributes from your EasyChannel catalog correspond to the product attributes in a given marketplace's listings, and ensure that your products are listed exactly the way you want them on every marketplace and sales channel.

Manage Orders and Inventory

Multichannel order management

When you start making sales on your linked channels, EasyChannel will import the orders and enable you to manage them directly through EasyChannel. Orders from all your marketplaces and sales channels will be imported into the simple order manager, so you won't need to hop between platforms to manage your orders.

Manage multichannel inventory

You'll also be able to manage your inventory directly through EasyChannel, so you can more easily keep track of products and optimize your logistics workflows. Adjust quantities, assign warehouse priorities, and work more efficiently with bulk CSV uploads and exports.

Best Practices for Managing Multiple Marketplaces

Selling on multiple platforms means listing on multiple marketplaces and channels, which requires a slightly different approach than selling through a single ecommerce store. No two platforms are alike, and in this section we'll discuss some best practices for getting the most out of each selling channel so you can grow your business and maximize your profits.

Optimize Product Listings for Each Marketplace

Every marketplace has its own search algorithm and listing requirements, which means that a product that performs well in buyer searches when listed in one marketplace may need some optimization in order to maintain that level of performance on another channel. It's important to remember that there are many factors that go into listing optimization, and that you'll need to research best SEO practices for each marketplace you choose to list on. In our experience, however, the most important aspects of a listing to optimize are titles and product descriptions.

Product Titles

Your listings' product titles are the first things buyers see when they come across your listings, and they're often the first factor taken into consideration by marketplace search algorithms when determining a listing's ranking in buyer searches. The keywords you choose and the placement of those keywords in the title will have a significant effect on your listings' performance on new marketplaces, so doing your research – both on the best keywords and on the way each marketplace's search algorithm assess titles – is essential to successful listing title optimization in each market. When you use EasyChannel to cross-list products, you'll be able to create rules to automatically optimize your listings – including listing titles – on new marketplaces and sales channels.  

Product Descriptions

Once you've optimized the listing title, the next part of the listing you'll need to optimize is the product description. Like listing titles, product descriptions should include keywords that are relevant to your product listing, and should incorporate them naturally into the text. That said, more doesn't necessarily mean better; use only keywords that describe your product, and avoid unnecessarily repeating keywords (i.e. keyword stuffing) in an attempt to boost your listing's keyword density.

Manage and Sync Inventory

One of the biggest challenges of multichannel selling is ensuring that your inventory is in sync across your sales channels. This is important because it prevents you from overselling, and ensures you can reliably list and sell on multiple platforms simultaneously. When you sell with EasyChannel, we'll automatically sync your inventory across all your connected channels in real time, so you won't have to worry about overselling on any one of your connected stores.

Utilize Marketing Tools

Gaining traction on new marketplaces is hard, even when you take care to optimize your listings. When you start out on a new marketplace, you'll need to begin building your store's reputation, increase brand awareness, and build your feedback score on that marketplace. The best way to do this is by employing marketing tools and strategies to advertise your brand and entice buyers to shop in your newly-launched store. Once your new store gains traction, you'll be able to utilize marketing tools more strategically to promote individual listings or advertise special selling events.

Managing Shipping and Handing Time

When you sell on multiple marketplaces, you'll need to ensure that your handling times are realistic and that you are able to meet your shipping times. Late shipments are the fastest way to tank your newly-launched ecommerce store, and coming back from the resulting negative feedbacks and cases is incredibly difficult. Instead, ensure that you define realistic and honest shipping and handling times, and be sure to meet them across the board. If you find yourself unable to meet your shipping and handling times, increase them to something more manageable.

Final Thoughts & Key Takeaways: The Unlimited Potential of Selling on Multiple Marketplaces

Selling on multiple marketplaces simultaneously is arguably the best way to grow your ecommerce business. It enables you to expand your reach, instantly multiply your pool of potential buyers, and establish brand awareness across a larger swathe of the internet. Furthermore, selling on multiple marketplaces and platforms enables you to diversify your ecommerce business, making it more resilient in the event of account suspensions and similar setbacks. Multichannel selling is not without its challenges though; many sellers find it difficult to manage multiple stores on different platforms, ensure that their inventory is synced across their stores, and provide quality customer service to buyers on all platforms.

The key to successful multichannel selling is understanding how to list on multiple platforms, and managing your sales channels with a multichannel lister and manager like EasyChannel is essential to facilitating long-lasting growth. With EasyChannel, you'll be able to manage your products, listings, and orders from all channels in one simple interface, enabling you to expand to new marketplaces and grow your businesses efficiently and with minimal hassle.

You made it! and you're now more equipped to sell more online!

Enjoy a reward for your hard work!

Get 10% OFF for your first month at EasyChannel!
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